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Behind the Scenes of the Boardroom x Threads In-Season Brunch

Last Updated: December 13, 2023
Boardroom and Threads synced up to celebrate the first-of-its-kind NBA tournament finals in Las Vegas.

By all accounts, the inaugural NBA In-Season Tournament was a resounding success. The bracket-style tournament may have confused some fans initially, but still, all eyes were on Las Vegas last weekend for the first-ever final between the Indiana Pacers and Los Angeles Lakers.

The games brought out legions of hoops fans to Las Vegas for the finals, who made the most of a trip to Sin City. To celebrate the first-of-its-kind weekend, Boardroom and Threads teamed up to host a brunch with fans, business executives, creators, and more.

The brunch was held at LAVO, a chic Italian restaurant at The Palazzo, on Friday, Dec. 8. The venue was transformed into the premiere destination for the NBA Threads community with strong branding and even screens featuring feeds of NBA Threads.

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Some of the notable guests in attendance included Mike WiLL Made-It, Sabrina Ionescu, Cam’ron, A’ja Wilson, Rich Paul, Shams Charania, Chelsea Gray, Speedy Morman, and Tyrese Maxey. The event was also joined by executives from Meta, including Head of Instagram Adam Mosseri, Evan Shugerman, Nick Grudin, Emily Dalton Smith, Shannon Mattingly, and Charles Porch.

“It was great to bring the NBA Threads community together to celebrate during a first-of-its-kind in-season tournament, and fitting that it was our first time partnering with the team at Meta for an event of this caliber,” Boardroom’s co-founder and CEO, Rich Kleiman said. “Athletes, influencers, and entertainers alike have embraced the In-Season Tournament, and I’m looking forward to being a part of the weekend for years to come.”

D-Nice set the vibe with a special DJ set, and like many of Boardroom’s other events, there was a curated list of specialty cocktails, including the ‘Boardroom Way of Life’ featuring Cierto Tequila. Boardroom and Threads worked with Round Town Events on the branding for the event, and the trio really brought NBA Threads alive at LAVO with a photo booth.

“The In-Season Tournament was a special opportunity: it launched something new from the NBA community we all love,” said Nick Grudin, VP of global partnerships at Meta. “It was important for us to have Threads meet the moment with a partner who brings together the biggest athletes, creators, journalists, and NBA voices, and we felt there was no one better than Rich Kleiman and Boardroom.”

Boardroom and Threads came together to do more than host a brunch, and following a successful first event, we can be sure to see these two team up again in the near future.

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About The Author
Michelai Graham
Michelai Graham
Michelai Graham is Boardroom's resident tech and crypto reporter. Before joining 35V, she was a freelance reporter with bylines in AfroTech, HubSpot, The Plug, and Lifewire, to name a few. At Boardroom, Michelai covers Web3, NFTs, crypto, tech, and gaming. Off the clock, you can find her producing her crime podcast, The Point of No Return.