Livvy Dunne has been atop the NIL world since its inception — Boardroom breaks down her market value as well as the many deals she’s signed along the way.
NIL and Livvy Dunne have essentially become synonymous.
From the jump, the LSU gymnast has been a trailblazer in a space that was (and still is) new, leading the charge into the name, image, and likeness era as one of the top earners since it became an official thing in 2021. Her name has always been at or near the top of On3’s NIL Top 100 rankings, while her following has grown so much that she told her fans to chill out after a meet against Utah brought large crowds of supporters — mostly teenagers — despite her not even competing that day due to injury.
Before everyone in the country knew her name, Dunne — a former USA National Team member — was already making a name for herself through gymnastics, earning All-American honors on the uneven bars during her freshman campaign. The rising senior gymnast decided to use her still-growing popularity and influence in the NIL space by recently launching The Livvy Fund — in conjunction with LSU NIL collective Bayou Traditions — which “will place an emphasis on equitable access to deals and funds,” according to On3.
“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine,” Dunne said in a statement. “I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female student-athletes while emphasizing the importance of bringing NIL funds to women in college sports.”
Livvy hasn’t just changed her own life; she’s making a positive impact on her peers as well.
On the heels of her announcing the first-of-its-kind fund, Boardroom breaks down Dunne’s NIL valuation as well as some of the many deals that have gotten her here.
Get on our list for weekly sports business, industry trends, interviews, and more.
Livvy Dunne NIL Market Value
All data via On3.com’s NIL rankings as of Nov. 20, 2023.
Women’s Gymnastics NIL rank: 1
Overall NIL 100 rank: 3
Annual Valuation: $3.3 million
10-week high: $3.3 million
10-week low: $3.2 million
Total social media followers: 12.1 million (7.5 million on TikTok, 4.3 million on Instagram, 105K on Twitter)
The above monetary figures are via On3’s NIL Valuation, a proprietary algorithm that “establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.”
“While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.”
Only Bronny James ($5.9 million) and Shedeur Sanders ($4.5 million) boast a higher annual NIL valuation than Dunne. Livvy sits above some of the biggest names in college football, including Caleb Williams and Arch Manning, and is joined by fellow LSU Tiger Angel Reese in the top seven. She’s also carrying the torch for sports outside of football and basketball, being one of two athletes in the top 25 that play a different sport (the other being Texas track star Sam Hurley at No. 25 with a $991,000 annual valuation).
Notable Livvy Dunne NIL Deals
SI Swimsuit
Dunne and Reese made history by becoming the first two college athletes featured in the Sports Illustrated Swimsuit Edition, an iconic cultural cornerstone.
“We are here to celebrate this incredible young woman and encourage the world to respect and applaud Livvy and her fellow athletes for owning the blood, sweat, and tears that have fueled a lifetime of achievements,” SI Swimsuit Editor-in-Chief MJ Day told People.
Motorola
In what appears to be her most recent NIL deal — although something could be getting cooked up right now, you never know — Dunne is promoting the cell phone company’s new razr+ phone. According to On3, Motorola flew Dunne to New York City for the phone’s launch party.
Leaf Trading Cards
When the company throws out phrases such as “historic partnership” and “first gymnastics NIL trading card the world has ever seen,” it seems like a pretty big deal. Dunne and Leaf teamed up to create a trading card that is part of the company’s Pop Century Influencer Series.
“Olivia Dunne is a generational talent that transcends sports with her millions of social media following,” CJ Breen with Leaf told On3.
Other notable deals: Vuori, Grubhub, PlantFuel
Read More:
