A weekly newsletter packed with exclusive sneaker news and access to the athletes, designers, and executives that move the business, from industry authority Nick DePaula
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Sneakers December 12, 2024
Travis Hunter Inks Long-Term Deal with Adidas
The Colorado two-way sensation prepares for his leap to the NFL with a multi-year deal with the Three Stripes….
Sneakers December 5, 2024
De’Aaron Fox Finds His Footing with Curry Brand
Boardroom connected with DFox, Stephen Curry, designers and executives over the last 12 months to get an inside look at how the Kings guard has found his stride….
Sneakers December 5, 2024
Fear of God & Adidas Set Out to Disrupt the Process of Sneaker Design
Jerry Lorenzo and Adidas Design Director Shane Ward teamed up to break all the rules of sneaker production with their newest collab….
More Sneaker News
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Sneakers December 5, 2024
Shai Gilgeous-Alexander: Behind the Signature Logo
Sports December 2, 2024
Nikola Jokić: Behind The Signature Logo
Sneakers November 22, 2024
Klay Thompson’s Industry-Defining Anta Deal Hits a Decade
Sneakers November 22, 2024
Trae Young Signs with Jordan Brand in ‘Full Circle’ Moment
Sneakers November 14, 2024