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June 28, 2023

Beyoncé Trademarks 'Echoville' For Apparel, Jewelry, and More

News that Beyoncé’s Ivy Park fashion brand and Adidas would part ways shocked audiences in March, reportedly stemming from creative disagreements over the direction of the label. Though sad, it appears that Queen Bey may have a plan for her own line of apparel and merchandise. As trademark attorney Josh Gerben noted, Beyoncé-linked BGK Trademark Holdings LLC submitted eight applications to the USPTO, all dated June 22, for a single word: Echoville. The description reads: “The mark consists of standard characters, without claim to any particular font style, size, or color.” According to documents, the trademark includes everything from toys to bedding.

Boardroom’s Sam Dunn breaks down all the items included in the Echoville trademark.


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Barbie's Malibu Dream House Available for Rent on Airbnb

Your childhood dream could soon become reality. The famous Malibu Barbie dream house is now available on Airbnb, hosted by none other than Ken. Available for up to two guests at a time to book starting at 10 a.m. PDT on July 17 for two individual one-night stays, those chosen to participate will stay at the one-bedroom, one-bath pink estate on July 21 and 22 at no cost to them. In addition to enjoying the pool and checking out Ken’s extensive wardrobe, you can take home a piece of the Kendom with a unique set of yellow-and-pink Impala skates and surfboard.

Manchester United Sees 11% Profit Spike in Q3

Manchester United made its triumphant return to Champions League football this year and at the same time, experienced an impressive 11% jump in third-quarter profits. According to Sportico, revenue reached £170m ($206m) for the period that ended March 31. Potential explanations for the spike include the men’s side playing five more home matches last season and equally strong performances by the senior women’s squad and under-19 men. Just as importantly, however, may be the looming sale of the storied club. It could happen any day now, with a group led by Qatari billionaire Sheikh Jassim bin Hamad Al Thani set to purchase.

Chadwick Boseman to Earn Posthumous Spot on Hollywood Walk of Fame

Chadwick Boseman‘s memory and impact will endure. The late actor is set to receive one of the industry’s most coveted prizes: a star on the Hollywood Walk of Fame. Per a release by the Hollywood Chamber of Commerce, the Black Panther actor will be posthumously recognized along with 31 other entertainers. Joining him in the Class of 2024 group include Emmy winners Sheryl Lee Ralph and Kerry Washington, Oscar winner Michelle Yeoh, “30 Rock” alumna Jane Krakowski, Dr. Dre, Gwen Stefani, Def Leppard, and the other posthumous honoree, Otis Redding.

Hennessy, Nas Team Up to Celebrate Hip-hop's 50th Anniversary

In celebration of the 50th anniversary of Hip-hop, Hennessy and rapper Nas are unveiling a new, limited-edition bottle titled “HenNassy,” marking the first time the cognac brand has ever altered its name. The bottle will debut on July 20 through a film, narrated by Nas himself. Another activation includes the launch of Hennessy AI.bum Covers, an AI-led demonstration that will turn any selfie into a personalized album cover based on iconic Hip-hop eras. On the music genre’s actual birthday (Aug. 11), Hennessy will partner with ambassadors across 14 U.S. markets to throw unique celebrations, toasting Hip-hop in a way only Hennessy can.

Alex Morgan, Chloe Kelly, & More Dazzle in Calvin Klein Campaign Celebrating Women in Sport

Calvin Klein debuted its latest campaign celebrating women in sport on Tuesday, and true to the brand, it recruited a number of famous faces to rock its classic undergarments and apparel. Photographed by Brianna Capozzi, the featured athletes include Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi, and Mary Fowler. Calvin Klein says the campaign is a “celebration of athleticism, strength, and vulnerability.” Channeling the 1990s it girl, the ladies are dressed in time-honored Calvin Klein styles like cotton underwear, high-rise straight, straight, and bootcut jeans, cropped and classic trucker jackets, and signature logo tees.