About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Coco Gauff: On the Cusp of Greatness

Last Updated: September 8, 2023
As Coco Gauff takes the court at the US Open, Boardroom examines her growing portfolio.

Only Coco Gauff could celebrate her high school graduation in Paris last year, then follow it up by reaching the final of the French Open. At just 19 years old, the 5-foot-9 Florida native is one of the top women’s players on the planet and just two wins away from her first Grand Slam title, which she could capture this weekend at the U.S. Open.

The daughter of two collegiate athletes, Gauff started training in Florida at age 7 and went to Paris to develop her skills under Serena Williams‘ former coach, Patrick Mouratoglou. Coco became a top-ranked junior player, winning the French Open and helping the United States win the 2018 Junior Fed Cup. She turned pro that year at 14, and at 15 years and three months, Gauff not only became the youngest player to ever qualify for the main draw at Wimbledon, but defeated Venus Williams in straight sets and reached the fourth round of the 2019 tournament.

Gauff has been on a meteoric rise ever since, consistently going deep into major tournaments and even reaching two Grand Slam doubles finals to boot. With millions in prize money and a growing list of sponsors, let’s take a closer look at the teenager’s impressive portfolio that includes a signature shoe line with New Balance and more than $2 million in prize money in 2023 going into the Open.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

The Coco Brand

  • Age: 19
  • Nationality: American
  • Height: 5 feet, 9 inches
  • Career prize money: $8,057,463
  • Key endorsements: New Balance, Head, Baker Tilly, Barilla, Bose, Rolex, and U.P.S.
  • Instagram followers1 million

A Grand Slam title certainly seems on the horizon for a top-10 player like Gauff, who could, in turn, see her global endorsement reach grow further. She’s already accomplished so much at such a young age, and while carrying the torch passed on by the Williams sisters as the next great American female player seems like a big ask for a teenager, Coco seems up to the challenge.

Career Accomplishments

Professional singles record: 162-79
WTA World Ranking: 6
Career-high ranking: 4

Grand Slams: None

ATP Singles Titles: 5

  • 2023: Cincinnati Open, Washington Open, Auckland Classic
  • 2021: Emilia-Romagna Open
  • 2019: Linz Open

ATP Doubles Titles: 8

  • 2023: Qatar Open, Miami Open
  • 2022: Qatar Open, Canadian Open, San Diego Open
  • 2021: Emilia-Romagna Open
  • 2019: Washington Open, Luxembourg Open

Additional honors: Junior World No. 1, youngest junior girls finalist in U.S. Open history, 2018 French Open junior championship, 2018 Junior Fed Cup champion.

Read More:

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.