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LeBron James and LIFEWTR are teaming up to champion underrepresented voices and help individuals and communities flourish as part of a multi-year partnership. It signals a new chapter of King James’ deal with PepsiCo,
The multi-year deal means BIG3 teams will continue to wear Microsoft jersey patches and be able to use Microsoft technology court-side. The BIG3 basketball league has renewed its partnership with Microsoft as the league’s
