Tennis’ biggest stars are out in Southern Florida. Boardroom breaks down everything you need to know about the 2024 Miami Open Presented by Itaú.
The Miami Open is back on the hallowed grounds of the Sunshine State. As the tournament kicks off, some of the biggest names in tennis will grace the courts of Southern Florida. Coco Gauff, Francis Tiafoe, and Ben Shelton are just a few of the top talent who are among those battling for more than $17 million in prize money.
Across the men’s and women’s tournaments this year, there are 19 Grand Slam champions competing, who boast a combined 39 titles. Since its inception in the 1960s, The Miami Open has been committed to equal pay — trailblazing a path for equity in the sport. In addition to player pay, the event has also built a group of rockstar women behind the scenes who occupy senior-level positions, who the tournament credits with driving its success
Through the years, the event has become a coveted ticket of the early WTA and ATP seasons. According to official figures, the 2024 edition continues to build the firm foundation established over the last nearly six decades. Early estimates are that The Miami Open will drive a 15% increase in year-over-year ticket sales as compared to the 2023 tournament.
Boardroom will serve as an official media partner, bringing business stories surrounding the event, its sponsors, and much more.
Let’s break down everything you need to know about the Miami Open presented by Itaú.
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Breaking Down the Field
The tournament features a men’s and women’s event, in addition to corresponding doubles. This year’s pool features the top talent in the sport.
Men’s ATP Highlights
- 3 Former World No. 1s
- 4 Grand Slam winners with a total 7 titles
- 5 Olympic medal winners
- 50 winners with 286 titles (excluding slams)
WTA Highlights
- 9 Former World No. 1s
- 15 Grand Slam winners with 32 titles
- 8 Olympic Medal winners with 13 medals
- 63 WTA winners with 342 titles (excluding slams)
Unpacking the Money on the Line
Overall, the tournament boasts a prize pot of $17 million, split evenly between the men’s and women’s sides. The parity in pay is one of the grounding principles of the event. “The Miami Open is proud to have maintained its commitment to equal prize money since its inception in the 1960s, with a $500,00 prize fund for both the men’s and women’s events,” vice president of tennis events at IMG and assistant tournament director Catherine Stock told Boardroom. “This principle has remained vital to our tournament over the years, and we are now pleased to have over $17 million in prize money, split equally between the ATP and WTA tours.”
Broken down, player paychecks will range from $7,000 to the top takeaway of $1.1 million.
| Winner | $1,100,000 |
| Runner-up | $585,000 |
| Semifinalist | $325,000 |
| Quarterfinalist | $101,000 |
| Round 4 | $59,100 |
| Round 3 | $34,500 |
| Round 2 | $23,250 |
| Round 1 | $13,500 |
| Q2 | $13,500 |
| Q1 | $7,000 |
Peeking Inside the Stadium
The Miami Open has become a destination event for players and fans alike. The 2024 tournament will feature several new experiences. For example, it will boast a new partnership with fine-dining purveyor Nobu. Together, they’ll offer signature dishes custom formatted for the tournament.
The Open announced a record 30 sponsors this year, up 30% year over year, with Itaú returning as the presenting partner for the 10th straight year, along with lead sponsors Betway, Cadillac, Emirates, Hologic, Lacoste, Seabourn, and Tecnifibre. The tournament attracted an eclectic new bunch of partners, including Electrolit, La-Roche Posay, Fresh Del Monte, Morrocanoil, Longi, and El Salvador Tourism.
Additionally, for the first time in any 1000 series, it will feature the Miami Open Wheelchair Invitational and a Major League Pickleball showcase.
The Inaugural Pickleball Showcase
During the final week of the Miami Open tennis tournament, 16 of the top pickleball players in the world will take the court as part of the Major League Pickleball Showcase, the Open announced.
“With the event continuing to build interest and momentum as more than just a tennis tournament, we have to keep our customers entertained as well as attract new fans,” Stock said. “The decision to partner with Major League Pickleball is in keeping with the objective to integrate popular and world-class content. And, as we know, pickleball has emerged as one of the most rapidly growing sports in the U.S. over the last few years. We believed it would introduce an element of excitement, providing fans with even more entertainment.”
For the Major League Pickleball Showcase, pool play, and three playoff matches will take place March 27-29 in addition to other pickleball events, including celebrity pro-am matches. MLP All-Stars scheduled to participate include Federiko Staksrud, former Brooklyn Aces Hurricane Tyra Black and Martina Frantova, James Ignatowich, Anna Bright, Pablo Tellez, Jessie Irvine, and more. All matches will take place at Butch Buchholz court, providing additional content on outer courts during the tournament’s second week, when there are fewer matches.
Major League Pickleball’s 2024 season will begin this May with 24 teams across two divisions competing in tournaments across the country following its historic merger with the Professional Pickleball Association. The Open will take Buchholz and convert it into two championship pickleball courts within a 24-hour period, Stock said, repainting lines and changing up sponsorship signage, and installing world-class technological elements.
With the addition of the Major League Pickleball Showcase, the Miami Open aims to build on its festival atmosphere while also engaging a new audience of pickleball fans.
“We are proud to be the first 1000 series event to host not only the world’s top tennis players but now also showcasing the elite talent of pickleball on a global stage,” Stock said.
2024 Miami Open Odds
All odds courtesy of FanDuel Sportsbook as of Friday afternoon.
Men’s Winner
- Carlos Alcaraz: +185
- Jannik Sinner: +230
- Daniil Medvedev: +650
- Alexander Zverev: +1600
- Taylor Fritz: +2400
- Ben Shelton: +3100
Women’s Winner
- Iga Swiatek: +130
- Elena Rybakina: +380
- Aryna Sabalenka: +750
- Coco Gauff: +900
- Qinwen Zheng: +3000
- Jessica Pegula: +3100
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