Boardroom and Coinbase hosted one of their biggest brunches yet at All-Star Weekend 2024 in Indianapolis, with a sponsorship by Foot Locker.
Boardroom and Coinbase synced up once again to curate a room full of the most notable athletes, executives, and entertainers during NBA All-Star Weekend 2024.
By now, All-Star Weekend attendees know that Boardroom and Coinbase‘s brunch is one of the top events you don’t want to miss throughout the weekend. This year’s event was co-hosted by Minnesota Timberwolves‘ Anthony Edwards and Boardroom co-founders and co-CEOs Rich Kleiman and Kevin Durant.
“We’re proud to keep hosting an incredible event year after year at All-Star,” Kleiman said. “There was so much joy, connection, and education in the room this weekend, and we look forward to continuing to do so for years to come.”
An estimated 450 guests made an appearance at the brunch, which was hosted at the Hulman in downtown Indianapolis on Saturday, Feb. 17. Boardroom turned the venue into the premier brunch space that donned a coffee station, specialty cocktails, a Cierto Tequila display, a photo moment, and more.
Chase B, the star of Boardroom’s new series AUX MONEY, brought the sounds and good vibes on the mic as expected. The specialty cocktails were the highlight of the show, and the All-Star, which included Cierto Tequila, passionfruit, Amaro, and Anise, was a crowd favorite.
“Crypto moves the financial system forward — making it cheaper, faster, and more accessible. Basketball fans are younger, more likely to own crypto and see it as the future of finance,” Kate Rouch, Coinbase’s Chief Marketing Officer, said. “We were thrilled to co-host some of the biggest names in finance, technology, and sports. We’re united by our belief that it’s time for an update.”
The Foot Locker sneaker wall became a hot commodity for guest photos, decorated with Durant and Edwards’ All-Star sneaker colorways. The activation came as part of Foot Locker’s broader strategy around the weekend, where it unveiled its new year-round platform, The Heart of Sneakers. The new platform highlights Foot Locker’s extensive and renowned brand.
“Storytelling is more important than ever, and Boardroom has been one of the leading voices in sports and entertainment. We were thrilled to partner with their team to bring the Boardroom Brunch to life at NBA All-Star in Indianapolis,” Frank Bracken, Chief Commercial Officer and EVP at Foot Locker, said in a statement. “The event brought some of the most influential people in the industry all under one roof, including Kevin Durant, Anthony Edwards, and Devin Booker.”
Boardroom and Coinbase have shown time and time again that they know how to get important people under one roof to rub elbows and break bread. Their third annual brunch at NBA All-Star Weekend 2024 was no different.
The curated guest list included influential names across sports, business, media, and music, including Devin Booker, GloRilla, Anré Williams, Yung Miami, Neal Mohan, Taylor Rooks, Chet Holmgren, Cathy Englebert, Fabolous, Gayle King, Speedy Morman, Sabrina Ionescu, and many more.
And we can’t forget about the coffee station, which became a section of the brunch everyone knew they needed. There were also cold brew cans decorated with a message about crypto.
Stay tuned for more from Boardroom and Coinbase.
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