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What’s the Most-viewed Super Bowl Halftime Show of All Time?

Last Updated: February 5, 2024
The Super Bowl halftime show draws millions of eyeballs, both during and after the game. We dove into the YouTube numbers to determine whose Halftime Show performance is the one true viewership GOAT.

You may have been a sucker for Lady Gaga allegedly base-jumping off the scoreboard in Houston. You may have beamed at Super Bowl LVI’s hip-hop blowout in Inglewood starring Dr. Dre and Snoop Dogg. You may believe — 100% correctly, to be clear — that Prince bringing the house down in Miami in 2007 owns eternal musical GOAT status for football’s biggest night.

But before Usher takes the stage in Las Vegas at the midpoint of Super Bowl LVIII between the 49ers and Chiefs, we’re not here to talk about nostalgia, hype, or even television ratings. With an assist from JeffBet.com, Boardroom got up close and personal with viewer data from the official NFL YouTube account to determine which performance owns the honest distinction of being the most-watched Super Bowl Halftime Show there is.

Click here to read Boardroom’s staff roundtable (with a special appearance by ChatGPT) about the past, present, and future of the Super Bowl Halftimes.

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What’s the Most-viewed Super Bowl Halftime Show of All Time?

Rankings based on official NFL YouTube viewership data via JeffBet.com.

1. Jennifer Lopez & Shakira

  • Super Bowl LIV (2020)
  • Hard Rock Stadium, Miami Gardens, Florida
  • 302 million official YouTube views

Accept no substitutes! Just weeks before COVID-19 lockdowns put all of society and culture on pause, the Super Bowl let civilization as we knew it go out with a bang of the rarest tier.

2. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent

  • Super Bowl LVI (2022)
  • SoFi Stadium, Inglewood, California
  • 251 million official YouTube views

We were promised a ton of star power, and we got it. They even decided to throw a bonus 50 Cent appearance in there for good measure.

Not a bad way to celebrate a Super Bowl in LA (even if you believe the tales that Dr. Dre wasn’t actually playing that piano).

Click here to watch the full Super Bowl LVI halftime performance on YouTube.

3. Rihanna

  • Super Bowl LVII (2023)
  • State Farm Stadium
  • 207 million official YouTube views

The Rihanna Navy showed up as Apple took over the halftime show for the first time. Despite her laundry list of collabs, Rih put on the stunning performance solo, backed by hundreds of dancers and on-point choreography from Paris Goebel.

Plus, she debuted her baby bump, drawing a huge online response — and ensuring that her legions of fans would have to stay waiting for a new album.

Click here to watch Rihanna’s Super Bowl LVII halftime performance on YouTube.

So, how about the rest of the top 10?

Top 10 Most-watched Super Bowl Halftime Show Performances

Data up to date as of Jan 29, 2024

Ranking Artist(s)YearYouTube Video TitleViews
Jennifer Lopez, Shakira2020Shakira & J. Lo’s FULL Pepsi Super Bowl LIV Halftime Show 302M
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent2022Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent FULL Pepsi SB LVI Halftime Show251M
Rihanna2023Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show207M
Beyoncé, Bruno Mars2016Beyoncé & Bruno Mars Crash the Pepsi Super Bowl 50 Halftime Show | NFL 176M
Coldplay, Beyoncé, Bruno Mars2016Coldplay’s FULL Pepsi Super Bowl 50 Halftime Show feat. Beyoncé & Bruno Mars! | NFL 131M 
Katy Perry, Missy Elliott, Lenny Kravitz2015Katy Perry’s FULL Pepsi Super Bowl XLIX Halftime Show! | Feat. Missy Elliott & Lenny Kravitz | NFL 93M 
Lady Gaga2017Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL 78M
The Weeknd2021The Weeknd’s FULL Pepsi Super Bowl LV Halftime Show  63M
Prince2007Prince Performs “Purple Rain” During Downpour | Super Bowl XLI Halftime Show | NFL 49M*
10 Maroon 5, Travis Scott, Big Boi2019Maroon 5 (feat. Travis Scott & Big Boi) | Pepsi Super Bowl LIII Halftime Show 21M
ORIGINAL SOURCE: JeffBet.com; Numbers updated via YouTube

*Exact video appears to have been removed from YouTube — number is valid as of Feb. 2024.

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