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What’s the Most-viewed Super Bowl Halftime Show of All Time?

Last Updated: July 1, 2023
Ahead of Rihanna’s return at Super Bowl LVII, we dove into the YouTube numbers to determine whose Halftime Show performance is the one true viewership GOAT.

You may have been a sucker for Lady Gaga allegedly base-jumping off the scoreboard in Houston. You may have beamed at Super Bowl LVI’s hip-hop blowout in Inglewood starring Dr. Dre and Snoop Dogg. You may believe — 100% correctly, to be clear — that Prince bringing the house down in Miami in 2007 owns eternal musical GOAT status for football’s biggest night.

But before Rihanna takes the stage in Glendale at the midpoint of Super Bowl LVII between the Eagles and Chiefs, we’re not here to talk about nostalgia, hype, or even television ratings. With an assist from JeffBet.com, Boardroom got up close and personal with viewer data from the official NFL YouTube account to determine which performance owns the honest distinction of being the most-watched Super Bowl Halftime Show there is.

Click here to read Boardroom’s staff roundtable (with a special appearance by ChatGPT) about the past, present, and future of the Super Bowl Halftimes.

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What’s the Most-viewed Super Bowl Halftime Show of All Time?

Rankings based on official NFL YouTube viewership data via JeffBet.com.

1. Jennifer Lopez & Shakira

  • Super Bowl LIV (2020)
  • Hard Rock Stadium, Miami Gardens, Florida
  • 260 million official YouTube views

Accept no substitutes! Just weeks before COVID-19 lockdowns put all of society and culture on pause, the Super Bowl let civilization as we knew it go out with a bang of the rarest tier.

2. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent

  • Super Bowl LVI (2022)
  • SoFi Stadium, Inglewood, California
  • 154 million official YouTube views

We were promised a ton of star power, and we got it. They even decided to throw a bonus 50 Cent appearance in there for good measure.

Not a bad way to celebrate a Super Bowl in LA (even if you believe the tales that Dr. Dre wasn’t actually playing that piano).

Click here to watch the full Super Bowl LVI halftime performance on YouTube.

3. Beyoncé & Bruno Mars

  • Super Bowl 50 (2016)
  • Levi’s Stadium, Santa Clara, California
  • 153 million official YouTube views

This one’s a bit different from the others, as Queen Bey and Bruno weren’t the ostensible headliners — rather, that was Coldplay’s distinction on this Sunday in the Bay Area.

But let’s be honest about who ultimately stole the show and won the day.

Click here to watch Beyoncé and Bruno Mars’ Super Bowl 50 halftime performance on YouTube.

So, how about the rest of the top 10?

Top 10 Most-watched Super Bowl Halftime Show Performances

Ranking Artist(s)YearYouTube Video TitleViews
Jennifer Lopez, Shakira2020Shakira & J. Lo’s FULL Pepsi Super Bowl LIV Halftime Show 260M
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent2022Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent FULL Pepsi SB LVI Halftime Show154M
Beyoncé, Bruno Mars2016Beyoncé & Bruno Mars Crash the Pepsi Super Bowl 50 Halftime Show | NFL 153M 
Coldplay, Beyoncé, Bruno Mars2016Coldplay’s FULL Pepsi Super Bowl 50 Halftime Show feat. Beyoncé & Bruno Mars! | NFL 113M 
Lady Gaga2017Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL 75M 
Katy Perry, Missy Elliott, Lenny Kravitz2017Katy Perry’s FULL Pepsi Super Bowl XLIX Halftime Show! | Feat. Missy Elliott & Lenny Kravitz | NFL 75M 
The Weeknd2021The Weeknd’s FULL Pepsi Super Bowl LV Halftime Show 54M 
Prince2007Prince Performs “Purple Rain” During Downpour | Super Bowl XLI Halftime Show | NFL 49M 
Maroon 5, Travis Scott, Big Boi2019Maroon 5 (feat. Travis Scott & Big Boi) | Pepsi Super Bowl LIII Halftime Show 20M 
10 Justin Timberlake2018Justin Timberlake’s FULL Pepsi Super Bowl LII Halftime Show! | NFL Highlights 18M
SOURCE: JeffBet.com

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