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Most Popular NFL Teams & Players: Who’s Really No. 1?

Last Updated: October 17, 2023
It’s time to settle this once and for all. We explored the data to determine the teams and players that can truly lay claim to the title of the NFL’s most popular.

Since when did we simply accept that the Dallas Cowboys are “America’s Team?” Was there an election? Did they sell the most magazine subscriptions or baked goods? Was there bribery involved? Well, as the story goes, the phrase made its way into an NFL Films highlight from the team’s 1978 season — one in which they didn’t even win the Super Bowl — and has managed to stick ever since.

If you were asking how a team that hasn’t won the big one in nearly three decades could still justify holding such an honorific, however, look no further than their massive, global economic footprint, or their redoubtable reach across any and all digital platforms.

Does that mean Jerry Jones’s bunch is the undisputed most popular NFL team in the land, bar none?

There’s no unified metric for measuring this, but Boardroom called upon a couple of sources in an effort to try.

Using data from Google and market research firm YouGov, we’re here to discover the most popular NFL teams and most popular NFL players in all the land.

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Most Popular NFL Teams by Google Search

Based on Google search data from 2017 through 2022.

1Dallas Cowboys
2New England Patriots
3Green Bay Packers
4Pittsburgh Steelers
5Philadelphia Eagles
6Kansas City Chiefs
7San Francisco 49ers
8Chicago Bears
9Las Vegas Raiders
10Cleveland Browns

Most Popular NFL Teams by Fan Survey Results

Based on percentage of YouGov survey respondents who reported overall positive opinions of a given team as of Q3 2023.

1Green Bay Packers
2Philadelphia Eagles
3Kansas City Chiefs
4New York Giants
5New Orleans Saints
6Seattle Seahawks
7Pittsburgh Steelers
8Dallas Cowboys
9Chicago Bears
10Denver Broncos

Top 10 Most Popular NFL Players

Based on percentage of YouGov survey respondents who reported overall positive opinions of a given player as of Q3 2023. Includes both active and retired athletes.

1QB Tom BradyRetired
2QB Patrick MahomesChiefs
3TE Rob GronkowskiRetired
4QB Lamar JacksonRavens
5QB Aaron RodgersJets
6EDGE JJ WattRetired
7QB Ben RoethlisbergerRetired
8QB Cam NewtonFree agent
9TE Travis KelceChiefs
10QB Russell WilsonBroncos

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