Jokes and memes aside, Harlow’s fourth album, Monica, is worth a listen.
Stripped of all context, racial, commercial, and cultural, it’s pretty staggering that Jack Harlow was allowed to release a nine-song ode to early 2000s R&B and the Soulquarians on a major label. It’s a MadLibs of the modern music industry, the sort of plotline more suited for Lil Dicky’s Dave than reality. I would have paid to be a fly on the wall in the Atlantic boardroom while Harlow and his team tried to convince DJ Drama and the label hire-ups why Monica was a good idea. For all intents and purposes, it wasn’t.
The album is projected to move less than 26.5 thousand units in its first week, and is expected to land outside of the top 20 on the Billboard 200. The only noise it’s making culturally is for the missteps that have occurred along the way. Jackman, Harlow’s last LP, debuted at number eight. Somewhere in the 20-30 range is respectable, sure, but surely Atlantic and Harlow’s team were expecting a bigger return for his first album since 2023. All that aside, the most perplexing thing about Monica is that it’s not…terrible.
Harlow has surrounded himself with musicians who know what they’re doing. Aksel Arvid, a Norwegian producer best known for his work with PinkPantheress, handles the majority of the production work on Monica. Elsewhere, Hollywood Cole, an Atlanta native who came up under DJ Drama and Don Cannon, brings the warm stylings of early 2000s Philly soul to songs like the blithe “All of My Friends” and “Living Alone.” If this music was performed by someone with a more dynamic singing voice, it might actually be genuinely good. Even so, if you perform the dangerous duty of listening to this music in a hermetically sealed sterile environment, you might leave saying, ‘Hmm. Not bad.’ As Peter Berry’s Stereogum headline reads: “Monica Is Jack Harlow’s Identity Crisis. It’s Also His Best Album.” Unfortunately for Harlow, music isn’t consumed in a Dyson. His words have impact, and the words he’s spilled surrounding the album have been quite poorly thought out.
In an interview with The New York Times’ Popcast on March 13, Harlow spoke with the show’s two hosts (both white, it should be noted) about how a majority of white rappers eventually seem to gravitate towards country music. Think about someone like Post Malone, who uses the framing of Black culture and rap to become enormously popular, only to turn around and say, “If you’re looking for lyrics, if you’re looking to cry, if you’re looking to think about life, don’t listen to hip-hop.”