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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
April 15, 2022
TAMPA, FLORIDA - JANUARY 23: Tom Brady #12 of the Tampa Bay Buccaneers throws a pass in the second quarter of the game against the Los Angeles Rams in the NFC Divisional Playoff game at Raymond James Stadium on January 23, 2022 in Tampa, Florida. (Photo by Kevin C. Cox/Getty Images)

Tom Brady’s “Final” Touchdown Ball Purchase Voided

Joy quickly turned to frustration for one sports memorabilia collector. Hours before Tom Brady announced his return to the Buccaneers, Jeff Lichtman placed a $518,628 bid for the ball that TB12 launched for his final touchdown. The value of that piece of football history immediately plummeted when the seven-time champ unretired. Following the unlikely outcome, Lichtman secured a lawyer to reverse the sale. On Thursday, news emerged that he succeeded. 

Yankees Bump Cowboys from Top Slot as Most Valuable Franchise in Sports

There is a new champion in town. According to Sportico’s most valuable franchise list, the New York Yankees overtook the Dallas Cowboys. The Yankees registered a $7.01 billion valuation, just eking out America’s team, who posted $6.92 billion. The New York Knicks and the Golden State Warriors rounded out the top four, with valuations estimated at just over $6 billion ($6.13 and $6.02 billion, respectively).

PSG Teams Up with GOAT For Sleeve Sponsorship 

PSG has assembled a roster filled with GOATs, so it is only fitting that their newest sponsor goes by the same name. On Thursday, the club revealed its new partnership with the shoe and apparel marketplace. The wide-ranging sponsorship will include a sleeve patch deal. In addition to the app’s logo visibility on all uniform kits and on traditional marketing signage throughout the club’s Le Parc des Princes stadium, GOAT will also feature a curated selection of PSG-branded lifestyle gear and footwear within their app.

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Marshawn Lynch and Kelsey Plum Lead Judges’ Panel for NFL Pitch Competition

The NFL Draft is nearly upon us, and this year, it will feature one extra grueling competition. The NFLPA announced on Thursday that it will host a pitch competition that will include six companies founded by diverse entrepreneurs. Lynch and Plum will be joined on the judges’ panel by Jaylon Smith and Jeff Dunn, who will represent the event’s sponsor, Truist. The winner will receive a robust prize package, including $25,000 in player marketing services from the NFLPA, $25,000 in services from licensing, marketing, and multimedia powerhouse OneTeam Partners.

Jackie Robinson Day Dives into Web3

On April 15, 1947, the game of baseball changed forever as Jackie Robinson broke down the color barrier in the MLB. For the last 18 years, the league has celebrated Robinson’s life and legacy with Jackie Robinson Day. This year, every player, coach, and umpire will wear the number 42 in Dodger blue to honor the legend.In addition to the on-field festivities, the Jackie Robinson Foundation is releasing a series of NFTs in partnership with Candy Digital.

Sports Illustrated and Storyland Studios to Launch Resorts 

Sports Illustrated is turning the page on its next chapter. The legacy magazine is teaming up with Storyland Studios to develop a number of resorts that will feature high-quality dining, pop-up activations, and more. The first two locations will be in Orlando and Punta Cana, signaling a worldwide takeover. The move comes as part of Sports Illustrated’s evolution following its sale to the Authentic Brands Group. 

Nike Taps Barcelona’s Ansu Fati for Latest Campaign

For Barça fans, Ansu Fati is the face of the future. The 19-year-old may have struggled with injuries this season, but his promise is limitless. Even in spite of his struggle to stay healthy, Fati has been selected by the Swoosh to serve as the face of its Spring/Summer underwear collection. The new collection is made of sustainable materials as part of Nike’s commitment to conservation.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.