Bad Bunny already disrupted the global music scene, could streaming entertainment be next? The “Titi Me Pregunta” singer has joined an all-star production team to bring ‘They Both Die at the End’ to Netflix. The YA sensation that spotlights two queer Latinx youth received a boost from TikTok a few years after its release. Bad Bunny will serve as an executive producer and Bridgerton’s Chris Van Dusen will pen the pilot and serve as a producer. 

Boardroom’s Bernadette Doykos has more details on the deal. 

Traditionally, the first Monday following the NFL regular season strikes fear in the hearts of coaches with losing records everywhere. This year has claimed its first victims. The Texans fired Lovie Smith. Elsewhere, the Cardinals parted ways with Kliff Kingsbury, just one year after he inked an extension through 2027 with the team.

Boardroom’s Anthony Puccio examines how Smith is the most recent casualty in the Texans ill-formed rebuilding efforts.

Jan. 8 marks the one-year anniversary of sports betting going live in the state of New York. While one of the promises of the bill was to bring an infusion of tax dollars to the state, no one could have predicted quite how impactful it could be. As NY rounded out its first year of legalized sports betting, it tallied $16.2 billion in yearly handle. The state smashed two additional records with $1.36 billion in total gross gaming revenue and $693 million in tax revenue. FanDuel topped all sports books with a 40% market share and nearly half (48%) of the revenue share ($650.5 million). The sportsbook also announced its upcoming commercial on Monday, in which Gronk will try a field goal during the Super Bowl and users can bet in real-time.

The NWSL is taking the findings of the US Soccer report seriously. As the league looks to Wednesday’s draft, it prepares for a new season ahead. In advance, it is taking measures to protect its players, issuing a statement of corrective action on Monday. The statement highlights four individuals who will be banned from the sport for life, including Paul Riley, Christy Holly, Rory Dames, and Richie Burke. Both the Portland Thorns and the Chicago Red Stars incurred fines of over $1 million, while Racing Louisville, North Carolina Courage, OL Reign, and Gotham FC each received a fine for their past inabilities to protect their players. 

Brandon Marshall and friends are bringing their training regimens to the people. Marshall’s House of Athlete announced HOA+, a suite of professional-grade fitness programming that helps its users maximize their physical and mental health. The HOA+ experience is built around the five core tenets of Marshall’s vision: Train, Fuel, Recover, Tribe, and Mental Fitness. The app offers two levels: $39.99/month for coaching and $149.99/month for live training. 

Bob Iger is back at the House of Mouse and he’s ready to make some significant changes. Like many workplaces, Disney had shifted to a hybrid environment during the pandemic. However, employees received a note on Monday that the flexibility they have come to expect will disappear come March 1. All employees must be in the office four days a week, according to an email obtained by CNBC. The move is expected to stimulate “in-person collaboration” as the company seeks to spark revenues after one of its worst years on record, with its shares falling nearly 40% in value in 2022.

For decades, GQ has defined the pinnacle of style. Now, the legacy men’s magazine is unveiling its first-ever class of the Sports Style Hall of Fame. Allen Iverson, Deion Sanders, and Derek Jeter lead the first class of inductees. GQ Sports will formally introduce the honors at a ceremony in Arizona surrounding Super Bowl LVII. 

Late last year, Boardroom’s Rich Kleiman sat down with GQ’s Global Editorial Director Will Welch to discuss the business of fashion.