Amazon, Netflix Strike Major Advertising Deal

Amazon and Netflix have agreed to a major advertising deal that will allow ad inventory from Netflix’s ad-supported tier to be available through Amazon’s Demand Side Platform. Launching in Q4, the integration will be accessible in 12 countries, including the U.S., UK, and Germany. This move is significant as it enables Amazon to programmatically buy ads across all major U.S. streaming platforms despite already operating its own ad-supported service, Prime Video.

Victoria Beckham’s new Netflix docuseries, simply titled Victoria Beckham, will premiere on Oct. 9. Directed by Nadia Hallgren and produced by husband David Beckham’s Studio 99, the three-part series explores her journey from Spice Girl to fashion designer and mother of four, including behind-the-scenes moments as she prepares for Paris Fashion Week.

Unrivaled announced expansion for Season 2 with the addition of two new teams on Wednesday — Breeze Basketball Club and Hive Basketball Club — bringing 12 new players to the professional women’s 3-on-3 league. Another six players will join a new development pool, bringing the league’s total to 54 players. To accommodate the growth, a fourth game night will be added weekly, with each team playing two games per week while eliminating back-to-back matchups.

Fear of God and MLB are officially in a multi-year partnership, celebrating the blend of sport and fashion. The first collection features team apparel for iconic MLB franchises like the Yankees, Dodgers, Cubs, and more, designed using Fear of God Essentials’ signature silhouettes and modern detailing. The launch campaign, styled as a nostalgic “Picture Day,” is directed by filmmaker and former player Calmatic, capturing the cultural essence that shapes both the brand and America’s pastime.

Country superstar Shaboozey is expanding his joint venture label with EMPIRE, American Dogwood, as it enters a new phase: signing artists. The label’s first signee is Kevin Powers, a rising talent who fuses hip-hop and pop. Their debut collaboration, “Move On,” drops Sept. 19. Shaboozey will run the label alongside his managers, with EMPIRE providing global support. He’ll also launch his 12-date Great America Road Show tour on Sept. 22, with Powers as the opening act.

Giorgio Armani’s final fashion designs will debut as scheduled during Milan Fashion Week. The Emporio Armani show will be held on Sept. 24 at the Armani Teatro with two showings, while the main Giorgio Armani show is set for Sept. 28 at the historic Brera Pinacoteca, closing out Fashion Week. Also on Sept. 24, an exhibition of 150 archival looks will open at the Brera, celebrating the 50th anniversary of the Armani brand.

The forthcoming Audi Formula 1 team and Adidas have entered into a multi-year partnership, which will make Three Stripes the team’s official apparel partner. Ahead of the 2026 season, the two German brands are developing a high-performance collection for drivers, mechanics, engineers, and staff. The gear will blend sleek, precise design with advanced Adidas technology, aiming to support peak performance and establish new style trends in motorsport culture.

A new jewelry capsule has arrived from Zales and TOGETHXR, and it celebrates the strength and identity of women in sports. Featuring athlete and rapper Flau’jae Johnson as the face of the campaign, The Line Up consists of a ring, necklace, and charm bracelet, made with certified lab-grown diamonds set in sterling silver with 14K yellow gold plating.

Uber is set to launch air taxi services through a new partnership with Joby Aviation, aiming to integrate electric helicopter flights into its app by next year. This move follows Joby’s $125 million acquisition of Blade Air Mobility, which transported over 50,000 passengers in 2024 across high-traffic routes in New York and Southern Europe. Once integrated, Uber users will be able to book air travel in some of the world’s most populated cities directly through the app.

Off Season, the premium sports-fashion brand by Kristin Juszczyk and Emma Grede, is expanding its popular NFL puffer collection for the 2025 season. Following a sold-out debut, seven new teams — the Bears, Jets, Vikings, Broncos, Seahawks, Commanders, and Steelers — are being added to the lineup. Prices range from $285 to $485 and will spotlight NFL stars like Justin Jefferson, Jordan Love, Jayden Daniels, and T.J. Watt.

The first ticket draw for the FIFA World Cup 26 is now open on FIFA’s website, with the Visa presale draw running from Sept. 10-19. Visa cardholders can apply during this 10-day window for a chance to purchase passes to see matches played in Canada, Mexico, and the United States. Group-stage tickets start at $60, while premium final match seats can cost up to $6,730. This presale marks the first phase of ticketing, with more opportunities for fans to buy tickets in future phases.

Image: Courtesy of Amazon / Netflix