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September 6, 2023

Josh Allen Joins Stefon Diggs on Gatorade Roster

Gatorade‘s roster of athletes keeps growing. On Tuesday, the company announced the signing of Buffalo Bills quarterback Josh Allen to a multi-year deal. Allen becomes the sixth NFL player to join the sports beverage family and will have access to Gatorade’s Sports Science Institute lab testing as part of the agreement. Gatorade’s full NFL roster includes Allen’s teammate Stefon Diggs, Jacksonville Jaguars quarterback Trevor Lawrence, Seattle Seahawks wide receiver DK Metcalf, Miami Dolphins quarterback Tua Tagovailoa, San Francisco 49ers tight end George Kittle, and Cleveland Browns defensive end Myles Garrett.

Boardroom’s Shlomo Sprung has more details on Josh Allen’s newest partnership with Gatorade.


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The Mamba & Mambacita Sports Foundation Links with Six Nike Schools Ahead of College Hoops Season

The unofficial end of summer is here, which means college basketball season is just around the corner. This year, six top programs will team up with Nike and the Mamba & Mambacita Sports Foundation. The schools include the University of Connecticut, University of Southern California, University of Kentucky, University of Oregon, Duke University, and Louisiana State University. In a statement, Vanessa Bryant confirmed the news, saying, “We are grateful for the amazing support of these prestigious universities…to further the legacies of Kobe and Gigi! So excited to see their players wearing Kobe and Gigi’s NIKE shoes this upcoming season!!”

Darren Waller, Other NFL Players Featured in First-ever EP on Madden 24

Though we mostly see their skills play out on the football field, you’d be shocked to know some of your favorite NFL players also boast a musical gene. Earlier this summer, five of them got the chance to work with Interscope and EA Sports to produce a first-of-its-kind EP called CROWD CONTROL. The talented cohort includes New York Giants TE Darren Waller, Terron Armstead of the Miami Dolphins, Ray-Ray McCloud III of the San Francisco 49ers, free agent Melvin Ingram, and the Carolina Panthers WR DJ Chark. The six-song EP dropped across streaming platforms and in EA Sports’ MADDEN 24 game on Tuesday, marking the first time in Madden NFL franchise history to include pro football players.

Boardroom’s Michelai Graham has exclusive quotes from the athlete-artists featured on CROWD CONTROL.

HBCU Legacy Classic Returning in 2024 With Support from Michael B. Jordan

For the third consecutive year, the HBCU Legacy Classic will return in 2024, it was announced on Tuesday. The Invesco QQQ Legacy Classic will be once again hosted in Newark at the Prudential Center and feature a doubleheader between HBCU schools to be televised on TNT. The event — scheduled for Saturday, Feb. 3 — has garnered support from WME Sports, Harris Blitzer Sports & Entertainment, and Michael B. Jordan.

Boardroom’s D’Shonda Brown has all the details on the return of the HBCU Legacy Classic. 

Lil Wayne, J. Cole, Lil Uzi Vert Headline NBA 2K24 Hip-hop Soundtrack

NBA 2K is getting in on the celebration of hip-hop’s 50th anniversary. In a release shared on Tuesday, the game announced that the upcoming NBA 2K24 will feature a soundtrack that “pays homage to the hip-hop genre by featuring an extensive tracklist, composed of prominent producers, lyrical icons, and the next generation of artists.” Heavyweight artists featured include Lil Wayne, J. Cole, Smino, Lil Uzi Vert, Kodak Black, Ice Spice, Steve Lacy, and more. Def Jam Recordings will also contribute a mix of classic bops to modern hits and new releases with its Season 1 update. NBA 2K24 drops on Friday for PlayStation 5 and PlayStation 4, Xbox Series X|S and Xbox One, Nintendo Switch, and PC platforms.

Adidas Unveils World Cup-Inspired Messi Boot

When Lionel Messi steps onto the pitch for his next Inter Miami match, the Argentinian will likely be in fresh new boots. Adidas unveiled a World Cup-inspired boot for the 2022 champion on Tuesday. Translated to “The Stars,” Las Estrellas cleats feature Adidas‘ three stripes in a blue hue over a white base with notes of gold. Other design notes include three stars on the heels of both boots, a nod to the three World Cups Argentina has won. While the right upper heel displays Messi’s No. 10, the left boot has an image of a goat, which is fitting considering he’s won just about every top-flight trophy football offers. Since taking his talents to MLS, Messi has recorded 11 goals and eight assists, and Inter Miami has an unbeaten record of 10-1-0 in games Messi has played.