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January 26, 2024

Liberty Media, Fenway Sports Group, Jerry Jones Among Forbes' Most-valuable Sports Empires

Forbes dropped its most valuable sports empires of 2024 list, and Liberty Media — valued at $18.22 billion — tops the rankings thanks to its massive influence in Formula 1. Additional Liberty properties include Overtime Sports, F1 Arcade, Drone Racing League, Kroenke Arena Co., and Meyer Shank Racing. In second with a $15.59 billion valuation is Kroenke Sports & Entertainment; its portfolio includes the Los Angeles Rams, Denver Nuggets, Arsenal FC, Colorado Avalanche, Colorado Rapids, Altitude Sports & Entertainment, and Colorado Mammoth. Rounding out the top three is Fenway Sports Group, with a $12.95 billion valuation thanks to an investment pool that includes Liverpool FC, the Boston Red Sox, and the Pittsburgh Penguins, among others. Coming in at No. 4 is the lone solo person in the top five, Jerry Jones, the Owner, President, and General Manager of the Dallas Cowboys.


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49ers, Levi's Agree to 10-year, $170M Stadium Naming Rights Extension

The San Francisco 49ers and Levi Strauss & Co. announced a petition on Thursday to extend the current naming rights for Levi’s Stadium through the 2043 NFL season. According to the release, the Santa Clara Stadium Authority will vote on the suggested 10-year extension of the current deal at a meeting on Jan. 30. Worth a combined $170 million for the stadium naming rights, the 49ers & Levi’s partnership includes digital content and merchandise collaborations. In 2026, Levi’s Stadium will host a Super Bowl for the second time since opening in 2013 and will also act as a host venue for the 2026 FIFA World Cup tournament.

LSU Superstars Reese, Daniels, Dunne to be Featured in Upcoming Prime Video Docuseries

Prime Video announced a new docuseries on Thursday titled The Money Game, premiering exclusively on the streaming platform in more than 240 countries. The project chronicles the 2023-24 LSU Athletics department during the 2023-24 season while the NCAA underwent historic policy changes on NIL rights. Per the release, The Money Game highlights “the surreal experiences of LSU’s top players, coaches, and administrators.” LSU currently boasts a number of the top collegiate earners in the NIL space — gymnast Olivia Dunne, the “Bayou Barbie” Angel Reese, her teammate Flau’jae Johnson, Heisman Trophy winner Jayden Daniels, and more. The docuseries is from Campfire Studios, Axios Entertainment, and Shaquille O’Neal’s Jersey Legends, a division of Authentic Studios.

NFL Names Tiësto as First In-game DJ for Super Bowl LVIII

The NFL named Tiësto as the first in-game superstar DJ for Super Bowl LVIII on Thursday. The Grammy-winning artist will perform a DJ set during warm-ups at Allegiant Stadium on Feb. 11. Tiësto will also stick around during the game, spinning during featured breaks. This marks the fifth year a DJ has played a set during pre-game warmups, as audiences have been entertained by the likes of DJ Khaled in Miami, D-Nice in Tampa Bay, Zedd in Los Angeles, and DJ Snake most recently in Phoenix. For those watching at home, the NFL says portions of the Super Bowl performance will be featured on the live broadcast on CBS and live-streamed on the artist’s social channels.

Drake, OBJ Included in Boomerang's New $4.9M Funding Round

Boomerang revealed Thursday that it has secured $4.9 million in a new funding round, and some of the biggest names in music and sports are getting involved. Drake and Odell Beckham Jr. are both among the new individual investors in Boomerang, alongside Jaguars wide receiver Christian Kirk and Packers defensive end Kenny Clark. The funding round is shepherded, however, by New York-based firm LightShed Ventures, with more backing from GGV, GoldHouse, Harlo Capital, and Dream Ventures, among others. This new round of investments brings Boomerang’s total capital to $7.7 million.

NWSL Releases NWSL+, a New Streaming Platform to Air Matches for Free

On the same day it dropped the 2024 regular season schedule, the NWSL announced NWSL+, a streaming platform that will air matches for free across the United States. Matches not streamed on NWSL+ will be broadcast on either CBS Sports, ESPN, Prime Video, or Scripps Sports. The NWSL+ app is available on Apple TV, Roku, FireTV, Android, or iOS. Kicking off the year will be the Kansas City Current hosting Portland Thorns FC in the inaugural match at CPKC Stadium, the first purpose-built stadium for a women’s professional sports club. The NWSL match is scheduled for 1 p.m. ET on Saturday, March 16, and will air live on ABC.