“The System” will focus on the company’s responsible gaming tools, such as deposit, wager, and time limits that can be utilized on FanDuel’s app and website.
March is Problem Gambling Awareness Month, and as more states legalize sports gambling and the men’s and women’s NCAA Tournaments approach, FanDuel Group is making a concerted effort to promote responsible wagering.
FanDuel launched a responsible gaming ad campaign on Thursday in partnership with Boomshot, along with related content and a $100,000 donation to the National Council on Problem Gambling. “The System” will focus on the company’s responsible gaming tools like deposit, wager, and time limits that can be in-app or on FanDuel’s website.
In March, you’ll also see a lot of Craig Carton, FanDuel’s Responsible Gaming Ambassador and a New York radio personality on WFAN. His past gambling addiction led to a conviction and prison sentence for fraud, which he served and has since returned to radio.
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“We’re fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming,” said Adam Warrington, FanDuel Group’s vice president of responsible gaming. “Our new ad campaign and Craig Carton’s content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining.”
Carton filmed a variety of responsible gaming videos for FanDuel, including a tutorial for FanDuel customers, a training module for company employees, and social media videos that highlight FD’s responsible gaming tools.
“The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention. This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly,” said Keith Whyte, the National Council on Problem Gambling’s executive director. “We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide.”
