Breaking down Lamar Jackson, Travis Kelce, George Kittle, and Christian McCaffrey’s business & endorsement portfolios as part of FanDuel’s Boardroom Brand Builder Parlay.
Four NFL teams are now just one win away from reaching Super Bowl LVIII next month in Las Vegas.
The AFC Championship pits Patrick Mahomes and the defending champion Kansas City Chiefs on the road in Baltimore against the top-seeded Ravens. The NFC championship has the Detroit Lions looking to make their first-ever Super Bowl appearance on the road against the top-seeded San Francisco 49ers.
And not only are the players competing this weekend dominant on the field — with a combined 26 Pro Bowl selections this season between the four semifinalists — there are plenty of superstars off the field with expansive investment and endorsement portfolios.
In collaboration with our friends at FanDuel Sportsbook, we put together a four-leg parlay fans can wager on Sunday on the FanDuel Sportsbook App and retail locations across the country. The Boardroom Brand Builders Parlay celebrates four successful entrepreneurs who can help you score big this weekend during the conference championship games.
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Lamar Jackson, QB, Baltimore Ravens
The overwhelming favorite to win his second career MVP award, Jackson is also a budding restauranteur. The South Florida native owns Play Action Soulfood And More in his hometown of Pompano Beach. In 2022, he filed a trademark for “You 8 yet?” to combine his food business with his Ravens jersey number.
Other pending trademarks, per Gerben Law, include “Truzz” for film, music, and video production, “Era 8” for athletic bags and apparel as part of his Era 8 apparel company, and other clothing marks like “you’re gonna get a bowl out of me” and “not bad for a running back.” The 27-year-old is also the face of Status Pro’s officially licensed NFL VR video game, NFL Pro Era, and has endorsement deals with Oakley, among other brands.
Even without an agent, Jackson negotiated a five-year, $260 million contract extension with Baltimore with $185 million guaranteed and a $52 million annual average salary that was the highest in the league upon signing. A win on Sunday gets Lamar to his first-ever Super Bowl appearance.
Boardroom Bet: 50+ rushing yards (-270 via FanDuel Sportsbook)
Travis Kelce, TE, Kansas City Chiefs
If you’re reading this, you probably know Kelce has been everywhere this season.
His New Heights podcast with his football-playing brother Jason reigns atop the Apple podcast charts among all categories, not just in sports. Kelce’s relationship with Taylor Swift helped his social media following explode across the board and also improved his visibility to appear in even more NFL commercials than Chiefs teammate Patrick Mahomes and even Jake from State Farm.
You can catch Kelce pitching insurance for State Farm, touting vaccines for Pfizer, slinging satellite for DirecTV, selling soup for Campbell’s, hawking home improvement for Lowe’s, and improving credit with Experian. The New York Times recently profiled Kelce’s business managers, André and Aaron Eanes, and their yearslong plan to make the 34-year-old tight end as famous as The Rock. That included launching a clothing line, hosting Saturday Night Live, and a portfolio of more than two dozen investments, including the Alpine Formula 1 team, ZenWTR, Draftea, Kodiak Cakes, and Hydrow, per Crunchbase. He also recently applied for trademarks ranging from apparel to cereal.
A win over Baltimore on Sunday would mark Kelce’s fourth Super Bowl appearance as he looks for his third NFL title.
Boardroom Bet: Anytime touchdown (+115 via FanDuel Sportsbook)
Christian McCaffrey, RB, San Francisco 49ers
While the photogenic 27-year-old star of the NFC’s top seed may not be as popular of a pitchman as Kelce, McCaffrey stars in more than his fair share of commercials as an endorser. During the football season, you may have seen CMC in ads for Visa and Lowe’s. But he’s also dabbled in investments, joining Hyperice in their Series A round in 2020 and Pair Eyewear in funding rounds in 2021 and 2023.
On Friday, McCaffrey reportedly signed an endorsement deal with online retailer Brookstone to be the face of their brand through fall 2025. He also has deals with Nike, Bodyarmor, and Flag Anthem, among others. And McCaffrey has a celebrity starlet of his own, announcing his engagement to actress, model, and influencer Olivia Culpo back in April.
CMC is just one home win away from his first Super Bowl appearance and the Niners’ second in five years.
Boardroom Bet: Anytime touchdown (-370 via FanDuel Sportsbook)
George Kittle, TE, San Francisco 49ers
The charismatic 30-year-old tight end has his hands in a bunch of endorsement and investment projects as he looks to help get the Niners over the hump in their third straight conference championship game appearance and fourth in five years.
In addition to ongoing commercial spots for Little Caesars, Bud Light, and others, Kittle recently collaborated with Apple to promote its original film “The Family Plan,” one of many paid social posts for his 1.3 million Instagram followers. Those posts also include deals with Alka-Seltzer and TechnoGym, supplementing a wide-ranging PepsiCo endorsement contract that includes pitching Gatorade and Frito-Lay products. He’s also collaborated on product lines with his wife Claire for Zenni Optical, Chubbies, Levi’s, and more.
Kittle also founded Tight End University in 2021 along with Kelce and Greg Olsen, an annual three-day immersive program to bring the tight end community together. From film study, on-field drills, bonding, and charity initiatives, TEU has become a unique tradition that’s quickly become a cultural football staple. With a good game and a win, Kittle could pay huge dividends for both you and the 49ers.
Boardroom Bet: 50+ receiving yards (-192 via FanDuel Sportsbook)
All combined — a big day on the ground for Lamar, a few long catches for Kittle, and trips to the end zone for Kelce and McCaffrey could mean good things for your FanDuel account come Sunday night. Here’s your 4-leg parlay odds, according to FanDuel Sportsbook:
Boardroom Brand Builders Parlay Total: +479
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