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Alright Nah: Travis Kelce Prepares to Build his Business

Chiefs tight end Travis Kelce filed applications for five trademarks, covering everything from apparel to cereal.

Few people have had bigger years on or off the playing field than Travis Kelce.

The Kansas City Chiefs tight end won his second Super Bowl title in February, hosted Saturday Night Live in March, took the world by storm with his relationship with Taylor Swift in September, and cameoed again on SNL with Swift earlier in October.

The 34-year-old now plans to capitalize on his epic 2023 and expand his businesses with a series of trademark applications filed Monday, per attorney Josh Gerben of Gerben Intellectual Property

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Here’s a full breakdown of the five applications he filed:

  • TRAVIS KELCE” is the most straightforward. Kelce plans to use his own name on everything from apparel like hats, hoodies, t-shirts, and sweats, to lapel pins, buttons, posters, bobbleheads, and entertainment services like personal appearances.
  • KILLATRAV,” Kelce’s Instagram handle, which will be used for the same purposes listed above, in addition to “continuing information and online publications featuring sports, entertainment, and popular culture delivered by the internet, namely, through social media posts.” His IG handle has gained more than a million new followers in the weeks since he and Swift started dating.
  • ALRIGHT NAH,” one of Kelce’s catchphrases, will also be monetized for apparel, posters, pins, and bobbleheads.
  • FLIGHT 87,” combining Kelce’s pass-catching abilities with his jersey number, also trademarked for the above purposes.
  • KELCE’S CRUNCH,” a breakfast cereal, which could be the new morning go-to for Swifties everywhere.

Kelce is on the second year of a four-year, $57.2 million contract extension and leads all tight ends with 54 catches and 583 yards. With his popularity booming like never before, he’s seizing on his opportunity to cash all the way in.

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.