Chiefs tight end Travis Kelce filed applications for five trademarks, covering everything from apparel to cereal.
Few people have had bigger years on or off the playing field than Travis Kelce.
The Kansas City Chiefs tight end won his second Super Bowl title in February, hosted Saturday Night Live in March, took the world by storm with his relationship with Taylor Swift in September, and cameoed again on SNL with Swift earlier in October.
The 34-year-old now plans to capitalize on his epic 2023 and expand his businesses with a series of trademark applications filed Monday, per attorney Josh Gerben of Gerben Intellectual Property
Get on our list for weekly sports business, industry trends, interviews, and more.
Here’s a full breakdown of the five applications he filed:
- “TRAVIS KELCE” is the most straightforward. Kelce plans to use his own name on everything from apparel like hats, hoodies, t-shirts, and sweats, to lapel pins, buttons, posters, bobbleheads, and entertainment services like personal appearances.
- “KILLATRAV,” Kelce’s Instagram handle, which will be used for the same purposes listed above, in addition to “continuing information and online publications featuring sports, entertainment, and popular culture delivered by the internet, namely, through social media posts.” His IG handle has gained more than a million new followers in the weeks since he and Swift started dating.
- “ALRIGHT NAH,” one of Kelce’s catchphrases, will also be monetized for apparel, posters, pins, and bobbleheads.
- “FLIGHT 87,” combining Kelce’s pass-catching abilities with his jersey number, also trademarked for the above purposes.
- “KELCE’S CRUNCH,” a breakfast cereal, which could be the new morning go-to for Swifties everywhere.
Kelce is on the second year of a four-year, $57.2 million contract extension and leads all tight ends with 54 catches and 583 yards. With his popularity booming like never before, he’s seizing on his opportunity to cash all the way in.
Need more NFL?
Belichick, Pop, & the Highest Paid Coaches in U.S. Sports
Breaking down the 10 highest paid coaches in U.S. sports, led by championship winners Bill Belichick, Sean Payton, and Gregg Popovich….
The NFL’s Most-watched Thanksgiving Games
Boardroom breaks down the most-watched Thanksgiving Day NFL games over the last 30 years. Spoiler: The Dallas Cowboys are on this list a lot. The Detroit Lions have played on Thanksgiving every year since…
