About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Novak Djokovic vs. Carlos Alcaraz: The Numbers Behind the Generational Tennis Clash

Last Updated: September 13, 2023
Elder statesman meets the rising superstar. From championships to prize money to endorsements and beyond, let’s talk Djokovic vs. Alcaraz head-to-head.

In 2003 — the year Carlos Alcaraz was born — Novak Djokovic was embarking on his first year on the ATP Tour. On May 7, 2022, the two tennis stars clashed for the very first time in the final of the Madrid Open, with the Spaniard triumphing on home soil in three sets after narrowly dropping the first to the all-time legend.

Their second meeting would come on June 9, when the two squared off in the semifinals of the 2023 French Open with a shot at Roland Garros glory on the line. In that contest, Djokovic reigned supreme, eventually going on to claim the title. Next up came a clash Centre Court in the Wimbledon finals for $2.9 million in prize money. That time, Alcaraz had the last laugh.

Most recently, Djoker dropped the first set before winning the next two to take top honors at the Cincinnati Masters on Aug. 20.

All told, the energy of the moment is bigger than the match itself. Could this be the passing-of-the-torch moment linking past, present, and future in this timeless game — or will The Joker hold steadfast to his GOAT status?

This got us thinking about just how much more we can learn by juxtaposing these two champions at opposite ends of their careers.

From championships to ATP prize money to brand endorsements and beyond, let’s take a closer look at Djokovic vs. Alcaraz.

Djokovic vs. Alcaraz at a Glance

Figures as of Aug. 22, 2023 ahead of the 2023 US Open.

NOVAK DJOKOVICCARLOS ALCARAZ
36AGE20
No. 2WORLD RANKNo. 1
1069SINGLES WINS143
2-2HEAD-TO-HEAD2-2
94SINGLES TITLES12
23GRAND SLAMS2
$172.3MATP PRIZE MONEY$20.36M
IMGREPRESENTATIONIMG
AsicsSHOE SPONSORNike
HeadRACKET SPONSORBabolat
LacosteAPPAREL SPONSORNike
HublotWATCH SPONSORRolex
PeugeotCAR SPONSORBMW
Telekom SrbijaOTHER ENDORSEMENTSCalvin Klein, ElPozo
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2023 US Open Odds: Men’s Singles

All odds via FanDuel Sportsbook as of Aug. 22, 2023.

PlayerOdds
Novak Djokovic+130
Carlos Alcaraz+160
Daniil Medvedev+750
Jannik Sinner+1000
Alexander Zverev+3100
Stefanos Tsitsipas+3400
Karen Kachanov+4400
Casper Ruud+4500
Holger Rune+4500

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Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.