About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Judge x Jumpman: Yankees Superstar Joins the Jordan Brand Family

Aaron Judge is the newest member of an Air Jordan MLB stable that also includes Mookie Betts, Manny Machado, and Vladimir Guerrero Jr.

Earlier this week, Philadelphia Eagles quarterback Jalen Hurts joined an elite group of NFL stars to engage in an endorsement deal with Air Jordan — one that previously included just two active players at his position. On Friday, Jumpman kept it rolling with another superstar move, but this time, it’s of the #AllRise variety.

New York Yankees outfielder and reigning American League MVP Aaron Judge is the newest MLB player to sign on with Jordan Brand.

The Nike, Inc. subsidiary confirmed the news in an Instagram post featuring a bespoke video clip:

The announcement had been rumored for several months, and the All-Star slugger’s regard for the Jumpman was no secret. Now officially signed on, he becomes a member of a Jordan Brand baseball family that includes fellow stars like Dodgers outfielder Mookie Betts, Padres third baseman Manny Machado, Blue Jays first baseman Vladimir Guerrero Jr., and most recently Marlins phenom Jazz Chisholm.

The timing of the announcement is admittedly less than ideal in the South Bronx, however, as Judge’s Yankees are hovering around .500 and on track to miss the postseason. This brand partnership, however, is built for the long haul — after all, it was less than a year ago that Judge signed a nine-year, $360 million contract extension to keep him in pinstripes through 2032, his age-40 season.

A five-time All-Star, Aaron Judge has 242 home runs and a .981 OPS for his career as of this writing. In 2022, he famously broke Roger Maris’s American League record with 62 home runs.

Read More:

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.