About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Judge x Jumpman: Yankees Superstar Joins the Jordan Brand Family

Aaron Judge is the newest member of an Air Jordan MLB stable that also includes Mookie Betts, Manny Machado, and Vladimir Guerrero Jr.

Earlier this week, Philadelphia Eagles quarterback Jalen Hurts joined an elite group of NFL stars to engage in an endorsement deal with Air Jordan — one that previously included just two active players at his position. On Friday, Jumpman kept it rolling with another superstar move, but this time, it’s of the #AllRise variety.

New York Yankees outfielder and reigning American League MVP Aaron Judge is the newest MLB player to sign on with Jordan Brand.

The Nike, Inc. subsidiary confirmed the news in an Instagram post featuring a bespoke video clip:

The announcement had been rumored for several months, and the All-Star slugger’s regard for the Jumpman was no secret. Now officially signed on, he becomes a member of a Jordan Brand baseball family that includes fellow stars like Dodgers outfielder Mookie Betts, Padres third baseman Manny Machado, Blue Jays first baseman Vladimir Guerrero Jr., and most recently Marlins phenom Jazz Chisholm.

The timing of the announcement is admittedly less than ideal in the South Bronx, however, as Judge’s Yankees are hovering around .500 and on track to miss the postseason. This brand partnership, however, is built for the long haul — after all, it was less than a year ago that Judge signed a nine-year, $360 million contract extension to keep him in pinstripes through 2032, his age-40 season.

A five-time All-Star, Aaron Judge has 242 home runs and a .981 OPS for his career as of this writing. In 2022, he famously broke Roger Maris’s American League record with 62 home runs.

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Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.