Betting on the market may be tricky, but investing in women’s sports is a no-brainer. Boardroom’s Gabe Oshin breaks down the big business of women’s sports.
Each week, women’s sports seem to set a new record. The booming industry has seen the rise of myriad professional leagues such as Athletes Unlimited and League One Volleyball grow and thrive in recent years. Most recently, the PWHL made waves, drawing record crowds and showcasing women’s hockey in a way it’s never been done before.
Whereas previously, only tentpole moments on the sporting calendar, such as the FIFA Women’s World Cup or the Olympics, captured the attention of audiences worldwide, after 50-plus years of Title IX, women’s sports are finally getting their due. Both the NWSL and the WNBA have secured major media rights deals as demand for their games has grown exponentially.
Deloitte estimated that in 2024, women’s sports would break the $1 billion industry marker.
And we’re just getting started. From Caitlin Clark‘s historic run at Iowa to Nebraska‘s history-making volleyball crowd, the attention on the college game suggests that we’re nowhere near the crest of what’s possible.
Boardroom’s Gabe Oshin breaks down the business explosion in women’s sports and looks toward what’s possible in the future.
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