As it stands, Nvidia owns about 80% of the AI chip market, and Intel is looking to take over some of that ownership.
To boost its stance in the AI race, Intel unveiled a new AI chip called the Intel Gaudi 3. The tech company claims its new chip is more power-efficient and faster than Nvidia’s most advanced AI chip, the H100 GPU. Intel announced the Gaudi 3 at the Intel Vision 2024 customer and partner conference. The company’s new AI chip is equipped to both train and deploy AI platforms.
Gaudi 3 chips will be available to customers in Q3 of this year. Intel reports that top tech companies like Dell Technologies and Hewlett Packard Enterprise will leverage its new chips to build AI systems.
Nvidia shares were down as much as 10% this week after Intel broke the news, which came a day before Meta announced the next generation of its custom-made AI chips. Coined the Meta Training and Inference Accelerator, the Big Tech giant said its chips are meant to complement more powerful ones, not replace them. Most notably, Meta will use its custom AI chips to power its ranking and recommendation advertising models on Facebook and Instagram. Meta didn’t say when it would start implementing these chips into its AI infrastructure.
Nvidia hasn’t lost Meta as a customer just yet, but it could happen if Meta speeds up its development.