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In 2022, Your Favorite NFT Platform Could Be Your TV

Samsung is starting the new year by reimagining the role your Smart TV serves not just in your home, but in the emerging worlds of Web3 and NFT art.

There was a time when your cell phone wasn’t a camera.

Well, welcome to an era where your television is now a canvas.

Ahead of the 2022 Consumer Electronics Show in Las Vegas, Samsung has unveiled its new lineup of MICRO LED, Neo QLED, and Lifestyle TVs. And for forward-thinkers in the tech space, the new products from Samsung signal much more than high-definition means to watch the NFL Playoffs or syndicated reruns of Two & a Half Men.

Rather, the South Korean company is making a major splash into the ever-expanding worlds of NFTs and the metaverse.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed,” Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung said in a company statement.

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While televisions have been becoming “smarter” for decades, Samsung sees them becoming more decadent.

Such is illustrated by the MICRO LED’s ability to go into “Art Mode,” which allows users the ability to feature their favorite photography or digital painting, adding aesthetic agility to the TV that seemed previously unconsidered.

“Whether you are a movie buff, TV lover, gamer, or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room,” Sung said.

Image via Samsung

Where this all aligns with the metaverse and the onward march of Web3 is through Samsung’s new NFT Platform as featured on its 2022 Smart TVs.

Through each Smart TV’s Smart Hub, users will be able to find, buy and trade blockchain-powered collectibles.

This puts Samsung in a power position when considering the world of digital collectible art. Through their Smart TVs, Samsung is emerging as a marketplace for the exchange of non-fungible tokens, placing hubs in homes while also serving as the canvas to display them.

Much like Apple merged the phone, watch, computer, and camera into the iPhone, Samsung has a chance to influence interior design, entertainment consumption, and Web3 trading all by innovating a device we thought we already knew.

“With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” Sung continued.

Photo via Samsung

This bodes well for laggards to NFTs in the art space as many still see them as expensive jpegs that only exist in an imaginary world.

With Samsung’s range of 2022 televisions, the ability to showcase NFTs and their functionality has perhaps never been more pronounced.

With advanced contrast mapping and built-in light sensors sensitive to sunrise and sunset, your Bored Ape homage to the Mona Lisa can appear even easier on the eyes throughout the day than Leonardo da Vinci ever imagined.

Because of this, a living room becomes the Louvre.

Already in on TopShot? Consider your man cave an actual house of highlights.

One would expect new details to emerge around Samsung’s stake in Smart TVs and the world of Web3 to explode later this week when the company serves as a keynote speaker at CES in Nevada.

Until then, consider studying the charcuterie served at MoMA as longtime flatscreen owners seem poised to secure Samsung’s new line of Smart TVs.

And inevtiably rethink their Super Bowl party plans.

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About The Author
Ian Stonebrook
Ian Stonebrook
Ian Stonebrook is a Staff Writer covering culture, sports, and fashion for Boardroom. Prior to signing on, Ian spent a decade at Nice Kicks as a writer and editor. Over the course of his career, he's been published by the likes of Complex, Jordan Brand, GOAT, Cali BBQ Media, SoleSavy, and 19Nine. Ian spends all his free time hooping and he's heard on multiple occasions that Drake and Nas have read his work, so that's pretty tight.