By bringing in 3,000 creators, fans of both brands will have a chance to own and create a piece of the NFT
Earlier this month, Prada and Adidas made headlines by leaning into an environmentally friendly ethos for their latest capsule collection. On Thursday, the two iconic brands took their partnership to the world of Web3 with the announcement of their first collaborative NFT.
Built on Polygon’s blockchain, this user-generated NFT art project, dubbed Adidas for Prada Re-Source, leverages the recent Re-Nylon collection through crypto by co-creating a large-scale digital artwork piece. Fans of both brands are asked to contribute their own photographs for free to the Polygon network with 3,000 pieces set to be minted individually as NFTs. From there, the chosen photos will be compiled and reimagined as tiles by digital artist Zach Lieberman to make one massive patchwork NFT.
Each creator who contributes to the project will retain rights to ownership as an individual NFT, having the ability to sell it on the secondary market while also receiving a percentage of the auction sales for the final patchwork NFT. The shared ownership structure inherent to Web3 allows contributors to see their share realized each time the large-scale NFT is sold in perpetuity, benefitting from the idea of collective ownership.
“As a digital artist, I have a strong interest in exploring new platforms for making and sharing work,” Zach Lieberman said in a statement to Boardroom.
“Putting artwork on the blockchain, in the form of NFTs, represent a compelling new technology that introduces the ability to bring ownership to digital objects. This unlocks the potential for value to be recognized on behalf of individual creators and the collective, which is the inspiration for my final design.”
Starting Jan. 24, those interested in owning and contributing can submit a photograph with a filter designed by Lieberman through a digital wallet for a chance to be featured. 3,000 contributors will be selected at random with special access going to both holders and attempted holders of the Adidas Originals Into the Metaverse NFT.
Once selected, winners will have the chance to mint their contribution as an individual NFT for free, set to later be a part of Lieberman’s larger product. That patchwork creation will then be minted as the final NFT, auctioned on SuperRare from Jan. 28-31, with the majority of proceeds benefiting non-profit Slow Factory and their work regarding climate justice and human rights.
Not only will contributors receive a share of the final auction price and each sale thereafter, but the charitable component all ties back to the sustainable nature of Prada’s Re-Nylon initiative and their partnership with Adidas.