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How Local Artists Helped Kyrie Irving Unveil His ANTA Signature Logo

Last Updated: September 29, 2023

No stranger to the signature sneaker game, Kyrie Irving officially embarked on the first new chapter of his partnership with ANTA earlier this week. With his family alongside him, Irving took part in a tour of the company’s headquarters and production factory in Xiamen, China, branded with the tagline, “The Journey Is The Reward.”

Irving and Co. then headed to Shanghai for several activations and events to further cement the connection between the NBA star and China’s largest sportswear brand. ANTA calls the partnership a “celebration of the fusion of sport, artistry, and heritage.”

While the Dallas Mavericks point guard’s first signature collection with ANTA, following his 2022 fallout with Nike, isn’t expected to be released at retail until early 2024, a key highlight of the tour included the official reveal of Irving’s upcoming signature logo:

While hosting a basketball showcase event in Shanghai, Irving donned a shirt bearing an oversized look at the logo, giving the public its very first look.

Breaking down the new design, it’s easy to spot the mirrored “K” layered with a No. 11 down the middle. The two center lines together form an “I.” The four pillars at the top speak to Irving’s basketball traits — speed, focus, agility, and strength. The foundation of the two lower limbs represents his father and mother, while the roots of the 11 serve as a nod to his family. 

“Mirroring the K for Kyrie symbolizes Knowing Oneself, thus forming Harmony,” reads the official logo breakdown. 

His first signature collection is expected to feature his new logo prominently across the top of his signature shoe, with storytelling and collaboration planned to be key aspects of the rollout.

To help ring in the reveal, Irving and ANTA also commissioned four artists to create a series of 11 murals around the United States in locations connected to Irving’s hometown in New Jersey, offseason residence in California, and NBA city in Texas. The artists include celebrated 22-year-old mixed media talent and sculptor Skyler Grey, Afro-Latina multi-media artist Destiny “Desi” Swoope, Colombian-born, large-scale muralist Lina Montoya, and Emmy Award-winning muralist Theo Ponchaveli. 

Depicting different chapters of Kyrie’s life and career throughout the series, the murals also draw inspiration from hieroglyphics.

“It’s up to us that we do our part and create some beautiful art pieces and create some beautiful moments within the art community,” Irving said while on tour. 

The major rollout of his new logo and upcoming signature shoe line marks the beginning of his new post-Swoosh role — Irving was named the Chief Creative Officer of ANTA Basketball in July. Making his way through the company’s Xiamen headquarters and checking out his new corner office, the eight-time All-Star is officially off to a new start in what is very much a new home.

“I wanted to do it with some special people,” Irving said of signing with ANTA. “This is a partnership that’s a dream come true.” 


A biweekly email from industry authority Nick DePaula packed with exclusive sneaker news and access to the athletes, designers, and executives that move the business.

Los Angeles, by Skyler Grey

  • Stussy on LaBrea / 112 S La Brea Avenue, Los Angeles, CA 90036
  • Redline Venice Hotel / 20 17th Ave, Venice, CA 90291
  • Oriel Chinatown / 1135 N Alameda Street, Los Angeles, CA 90011

New York City, by Desi

  • 1032 Union Street, Crown Heights, NY 11225
  • Tompkins Avenue & Halsey Street, Brooklyn 11216
  • 209 E 3rd Street, New York, NY 10009

Newark, New Jersey, by Lina Montoya

  • Good Company / 201 Halsey Street
  • CMB Kicks / 1149 South Orange Ave
  • Gateway U / 35 Treat Place

Dallas, Texas, by Ponchaveli

  • Canvas Hotel / 1325 Botham Jean Blvd, Dallas, Texas 75215
  • 1925 Fort Worth Ave, Dallas, Texas 75208

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About The Author
Nick DePaula
Nick DePaula
Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews. The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.