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January 28, 2022

LeBron James Family Foundation Secures Multi-year Partnership with Crypto.com

King James has begun to formalize his legacy off the court and at the heart of it is the work that the LeBron James Family Foundation is doing in his hometown of Akron. The Akron Beacon Journal reports that the Foundation has entered a multi-year partnership with crypto.com – which also serves as the naming sponsor of his home court – to develop a curriculum for James’ I Promise School. Students will learn about cryptocurrency, web3, and the various careers that support the technologies. The news comes one day after James was selected as an All Star team captain for the fifth consecutive time where he will face off against Kevin Durant and the East.

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Draymond Green Inks Long-term Deal with Turner Sports

Shaq and Chuck are about to get a new coworker. Draymond Green announced on Thursday that he has signed a multi-year deal with Turner Sports. The unique arrangement will include Green making appearances on Inside the NBA – among additional content initiatives throughout the Turner and Bleacher Report portfolio.⁠ ⁠Last May, Draymond joined KD on The ETCs where he discussed his TV plans. Green also hosts “Throwing Bones” on The Uniterrupted and the podcast “The Draymond Green Show.”

J.R. Smith Signs with Excel Sports for NIL Representation

J.R. Smith‘s college adventure is one of the greatest storylines in sports. The NBA champion enrolled at North Carolina A&T to pursue his collegiate golf dreams. As the spring season approaches, Adrian Wojnarowski reported that Smith has signed with Excel Sports for NIL representation. Last month, Smith tweeted that Jordan Brand should sign him when they revealed the Air Jordan 4 Golf, the move puts him one step closer to that being a reality.

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Apple Posts Largest Single-quarter Revenue with $124B

Amidst a struggling market, it’s been a strong week for tech. Following in the footsteps of Microsoft which reported strong earnings earlier this week, Apple posted its best revenue figures in the company’s history with $123.9 billion driven largely by the success of its signature iPhone. It also set a single-quarter record for earnings, eclipsing the $30 billion mark. In response, the stock surged 5% and was up once again in pre-market sales on Friday.

Nneka Ogwumike Serves as Face of Adidas For Prada Collection

The runways are buzzing around the globe, and last week, Adidas and Prada announced their upcoming collection, which will span both the physical and digital worlds. In advance of the drop, the Three Stripes revealed a campaign for the new line, featuring WNBA star Nneka Ogwumike. The six-time All Star signed with Adidas in 2017. 

IMG Academy Taps Legends for Its Women in Sports Committee

IMG Academy, the Florida-based all-star training institution, announced the formation of its Women in Sports Committee, dedicated to improving accessibility and participation of young women in sports. It includes Cari Champion, Dany Garcia, Lindsay Davenport, Lindsey Vonn, Michelle Tafoya, and Robin Roberts. The Committee is dedicated to improving the participation of young women in sports and improving their accessibility.

Fanatics Shatters NFL Sales Record During Wild Divisional Weekend

Last weekend’s slate of divisional playoff games yielded some of the most exciting football in history, and fans everywhere were apparently inspired to rep their teams. Fanatics reports that it set a record for NFL sales during the round. Merchandise sales from the weekend were up two times as compared to the next best Divisional round ever for the brand, which occurred just last season. 

Welcome to the AOK1VERSE

Steve Aoki is no stranger to the blockchain, and on Thursday, the world-famous DJ took things a huge step forward with the launch of his very own virtual world harnessing the powers of the ever-expanding frontier of Web3. Aoki’s metaversal move is powered by two main components: AOK1 Credits, crypto tokens capped at a total circulation of 50,000 that act as the AOK1VERSE’s currency, and The Passport, a dynamic NFT that provides access to specific rewards and experiences, both on-chain and IRL.

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Candy Digital Looks to “Sweet Future” for First College Basketball Drop

Candy Digital unveiled a group of five college basketball stars signing NIL deals and launched its “Candy Sweet Futures” college hoops NFT collection, the company announced Thursday. The collection includes Chet Holmgren, Jalen Duren, JD Davison, Bryce McGowens, and Blake Wesley. Each player will have NFTs on four different tiers of rarity, and will be made available for purchase over a period of several weeks leading up to March Madness

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