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February 2, 2023

Breanna Stewart Locks in on the New York Liberty

Happy WNBA free agency season to all who celebrate. A superteam will play basketball at Barclays Center — and no, we aren’t referring to the Nets. We’re talking about the New York Liberty. Superstar forward Breanna Stewart announced Wednesday that she’s leaving the Seattle Storm to sign with the Liberty, bringing Sabrina Ionescu, Jonquel Jones, and Stewie together as New York’s toughest Big Three. 

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Travis Scott Preps for Dynamic NBA All-Star Weekend Experience

Cactus Jack is teaming up with Smith Entertainment to create an array of events throughout NBA All-Star Weekend. Ryan Smith, owner of Smith Entertainment — the parent company of the Utah Jazz — said that Travis Scott has “one-of-a-kind vision that has made him one of the most popular artists in the world.” Scheduled events include the Cactus Jack Concert Series, Grit Rail Jam, and a Cactus Jack Pop-Up Shop. “It’s a dream to be able to collaborate with Smith Entertainment Group and the Utah Jazz to create iconic experiences on a canvas like Salt Lake City – especially during a time like All-Star weekend,” Scott said.  

Meta Outkicks Expectations with Earnings Report

Meta shares jumped after the company reported fourth-quarter revenue that beat out estimates and announced a $40 billion stock buyback. The company reported that sales are expected to drop for a third straight quarter. Meta execs pointed to economic uncertainty which drove a reduction in digital ad spending. In November, the company said it would lay off over 11,000 employees to reduce costs. “We are also taking a number of additional steps to become a leaner and more efficient company by cutting discretionary spending and extending our hiring freeze through Q1,” CEO Mark Zuckerberg said in a letter to employees at the time.

Jenna Ortega Inks Deal with Adidas

Wednesday actress Jenna Ortega is maximizing her moment on top. The Netflix star signed a deal with Adidas, making her its newest brand ambassador. Additionally, she will be the face of an upcoming label. The move is monumental as it marks the first new standalone label under the company’s umbrella in 50 years. “My love for Adidas is one that goes back years,” Ortega said in a statement. “It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways.” 

Starry Steps in as the Official Soft Drink Sponsor of the NBA, WNBA, and G-League

Pepsi’s newest drinking is preparing for a hoops takeover. Zion Williamson, A’ja Wilson, Klay Thompson, and Zach LaVine will endorse the Sierra Mist replacement Starry. It’s also now become the official soft drink of the NBA, WNBA, and G-League, the Pepsi company announced Wednesday. It will make its debut at this year’s 3-point competition, where it will be the title sponsor. In addition, it will have competitors shoot two custom basketballs in each round from the  extended “Starry range” — 29 feet, 9 inches away.

Shlomo Sprung has all the details.