About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
February 2, 2023

Breanna Stewart Locks in on the New York Liberty

Happy WNBA free agency season to all who celebrate. A superteam will play basketball at Barclays Center — and no, we aren’t referring to the Nets. We’re talking about the New York Liberty. Superstar forward Breanna Stewart announced Wednesday that she’s leaving the Seattle Storm to sign with the Liberty, bringing Sabrina Ionescu, Jonquel Jones, and Stewie together as New York’s toughest Big Three. 

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Travis Scott Preps for Dynamic NBA All-Star Weekend Experience

Cactus Jack is teaming up with Smith Entertainment to create an array of events throughout NBA All-Star Weekend. Ryan Smith, owner of Smith Entertainment — the parent company of the Utah Jazz — said that Travis Scott has “one-of-a-kind vision that has made him one of the most popular artists in the world.” Scheduled events include the Cactus Jack Concert Series, Grit Rail Jam, and a Cactus Jack Pop-Up Shop. “It’s a dream to be able to collaborate with Smith Entertainment Group and the Utah Jazz to create iconic experiences on a canvas like Salt Lake City – especially during a time like All-Star weekend,” Scott said.  

Meta Outkicks Expectations with Earnings Report

Meta shares jumped after the company reported fourth-quarter revenue that beat out estimates and announced a $40 billion stock buyback. The company reported that sales are expected to drop for a third straight quarter. Meta execs pointed to economic uncertainty which drove a reduction in digital ad spending. In November, the company said it would lay off over 11,000 employees to reduce costs. “We are also taking a number of additional steps to become a leaner and more efficient company by cutting discretionary spending and extending our hiring freeze through Q1,” CEO Mark Zuckerberg said in a letter to employees at the time.

Jenna Ortega Inks Deal with Adidas

Wednesday actress Jenna Ortega is maximizing her moment on top. The Netflix star signed a deal with Adidas, making her its newest brand ambassador. Additionally, she will be the face of an upcoming label. The move is monumental as it marks the first new standalone label under the company’s umbrella in 50 years. “My love for Adidas is one that goes back years,” Ortega said in a statement. “It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways.” 

Starry Steps in as the Official Soft Drink Sponsor of the NBA, WNBA, and G-League

Pepsi’s newest drinking is preparing for a hoops takeover. Zion Williamson, A’ja Wilson, Klay Thompson, and Zach LaVine will endorse the Sierra Mist replacement Starry. It’s also now become the official soft drink of the NBA, WNBA, and G-League, the Pepsi company announced Wednesday. It will make its debut at this year’s 3-point competition, where it will be the title sponsor. In addition, it will have competitors shoot two custom basketballs in each round from the  extended “Starry range” — 29 feet, 9 inches away.

Shlomo Sprung has all the details.