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October 24, 2023

Tom Brady, Jayson Tatum, Aaron Judge Kick off New Partnership between Fanatics & The Make-A-Wish Foundation

The Make-A-Wish Foundation has granted nearly 1,000 children the sporting moment of a lifetime. Now, the charity is teaming up with Fanatics. The new partnership starts with a star-studded event featuring Tom Brady, Jayson Tatum, and Aaron Judge at the Barclays Center.  Fanatics will become the “official sports partner” of Make-A-Wish. In addition to the news, Fanatics has committed a $10 million donation. Also, the company’s Chief People Officer, Orlando Ashford, will join Make-A-Wish’s Board of Directors.

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J. Cole's Dreamville Festival Returning to Raleigh in April 2024

J. Cole will never forget where he came from. The Grammy Award winner confirmed that his Dreamville festival will return to his hometown of Raleigh, NC, in Spring 2024. The event is scheduled to take place April 6-7. Last year, Boardroom was on site as the festival brought in over 100,000 people to Dorthea Dix Park and boosted the local economy to the tune of millions of dollars. Dreamville organizers will release the lineup in the coming months.

Iowa Star Caitlin Clark Inks Deal with Excel Sports Management

Caitlin Clark had a busy offseason, but now she’s locked on a national title. The Iowa Hoops standout announced that she is joining the Excel Sports Management family. Alan Zucker and Erin Kane will jointly represent the Hawkeye sharpshooter. Clark expressed her excitement about the potential opportunities ahead, saying, “I’m lucky to just be starting my career at a time when sports are intertwined with business and entertainment more so than ever before.” In addition to taking home the 2023 Naismith trophy and ESPY for Best Female College Athlete, Clark started the Caitlin Clark Foundation, which seeks to improve the lives of children through nutrition, sports, and education.

Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander Strip Down for New SKIMS Launch

Kim Kardashian’s SKIMS is a $4 billion business, and now it’s looking to take over the men’s market. The company unveiled the first campaign for the brand’s new men’s line, featuring boxers, briefs, undershirts, T-shirts, tank tops, and leggings. To do so, it tapped Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander for the kickoff campaign. They join a long line of celebrity talent to model for the brand, including, most recently, Cardi B. 

Tyler Perry, Netflix Agree to Long-term First-look Deal

Tyler Perry may have lost his bid for BET, but that is not slowing down the entertainment entrepreneur. Perry announced that he has inked a multi-year, first-look deal with Netflix. As part of the partnership, he will write, direct, and produce original content for the streaming platform. Previously, Perry had a four-film deal with Amazon Studios, dating back to Nov. 2022.

A$AP Rocky Driving Puma's F1 Partnership as New Creative Director

A$AP Rocky is the new Creative Director of Puma’s F1 category. The long-term creative partnership comes on the heels of Puma inking an official deal with Formula 1 back in May, allowing the German sportswear company to produce and promote licensed apparel, footwear, and accessories at Grand Prix races. Initial reviews suggest a debut at November’s first annual Las Vegas Grand Prix.

Boardroom’s Ian Stonebrook breaks down the past, present, and future of Pretty Flacko’s work in the footwear and racing industries.

FanDuel TV 'Runs it Back' with Lou Williams in Season 2

The NBA season tips off on Tuesday. As fans get their bets in, FanDuel announced that it will return with a second season of its marquee program, Run it BackThis season, three-time NBA Sixth Man of the Year winner Lou Williams will join Michelle Beadle, Shams Charania, and Chandler Parsons. The FanDuel show will broadcast Monday through Thursday at 10 a.m. ET through the midseason mark and will move to five days through the playoffs. This year’s programming will also feature regular appearances by NBA legend Vince Carter.