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September 15, 2023

Devin Booker Unveils Nike Signature Sneaker Silhouette

We have our first look at Devin Booker‘s inaugural signature sneaker with Nike. Designed by Ben Nethongkome, the Nike Book 1 is an ode to the future but with timeless motifs common in Nike’s construction. It boasts a textured upper, which makes it durable for sporting on and off the court. Additional design notes include a suede collar and leather detailing at the forefoot for reinforcement. The sole unit features Cushlon 2.0 foam at the midsole, an Air Zoom unit, a midfoot shank plate, TPU sidewall cage, and herringbone traction. “BOOK” branding at the tongue, “CHAPTER ONE” text at the heel, and a barcode at the sockliner that nods to his pro journey thus far complete the look. Rumored to retail for $150, expect the Nike Book 1 to be available for purchase in Spring 2024. Booker previously teased the sneakers on his personal Instagram account and Drake wore them on his It’s All a Blur tour. 


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Philadelphia Eagles Partner with Kevin Hart's Tequila Brand, Gran Coramino

The Philadelphia Eagles announced a multi-year partnership with Kevin Hart and his Gran Coramino tequila brand on Thursday, making the spirit the team’s Official Luxury Tequila. This season and beyond, Eagles fans will be able to purchase various Gran Coramino cocktails at Gran Coramino bars inside Lincoln Financial Field. Later this season, Gran Coramino will host a sweepstakes for fans to win season tickets and an exclusive tequila tasting event with Eagles legends.

Boardroom’s Vinciane Ngomsi spoke exclusively to Kevin Hart about building his massive business empire.

Tottenham Hotspur Stadium Officially Named UK's 'Home of the NFL'

As the NFL continues its efforts to reach a global audience, it has re-affirmed Tottenham Hotspur Stadium as its home base for London games. Tottenham Hotspur and the NFL announced a new expanded partnership on Thursday that goes until the end of the 2029-30 season, with Tottenham Hotspur Stadium given official status as the Home of the NFL in the UK. The venue, which is the only stadium purpose-built for NFL games outside of the United States, will host a minimum of two regular season NFL games per year. “Growing the game globally is a major strategic priority for the League. Our commitment to Tottenham Hotspur Stadium will allow us to continue to bring extraordinary NFL experiences to fans in London, while creating a positive social and economic impact on the local community,” NFL Commissioner Roger Goodell said. Tottenham Hotspur Stadium will host two games next month.

Robert Griffin III Set to Launch New NFL Podcast

Former NFL quarterback Robert Griffin III is expanding his media footprint. According to Deadline, the ex-Washington Commander has a new podcast, RG3 and The Ones. Guests across the NFL will join RGII on the show, providing analysis on weekly standout performances, career-defining moments, locker room dynamics, and other key storylines worth discussing as the season continues.  Wave Sports + Entertainment, the sports-focused agency behind the digital series New Heights with Jason and Travis Kelce and Podcast P with Paul George, have signed on as producers. RG3 and The Ones debuts on Thursday, Sept. 21.

TikTok & Billboard to Launch TikTok Billboard Top 50 Chart

TikTok and Billboard unveiled on Thursday the TikTok Billboard Top 50 chart, a new weekly chart that will track trending songs on the social media app in the US. Rapper Sexyy Red is the inaugural artist to top the chart, with viral anthem “SkeeYee” claiming the No. 1 spot on this week’s TikTok Billboard Top 50. In second is Doja Cat’s “Paint the Town Red,” which also holds the No. 1 spot on this week’s Billboard Hot 100. Taylor Swift’s 2020 Folklore track “august” comes in at No. 3. The chart is accessible to all TikTok users in the U.S. and on Billboard.com.

Donovan Mitchell, Karl-Anthony Towns Among Players Teaming up with NBA 2K24

One Up is teaming up with 20 NBA players led by Jamal MurrayPaul George, and Donovan Mitchell to host the inaugural One Up x NBA 2K24 Championship Series. This marks the first activation One Up is hosting with Take-Two Interactive’s 2K brand as the official on-demand esports platform for the NBA 2K franchise. The One Up x NBA® 2K24 Champion Series winner will receive $250,000, second place will take home $100,000, while third and fourth place players will receive $50,000 each. The first tournament tips off on Sept. 23 at 3 p.m, with Mitchell as the featured host.

Boardroom’s Michelai Graham has the complete qualifier schedule of the One Up x NBA 2K24 Championship Series.