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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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July 26, 2024
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After much anticipation, the Paris Olympics officially kicked off Friday with the opening ceremony. As athletes made their way down the River Seine, spectators were surprised with a performance from none other than Lady Gaga. Appearing in a black dress on a gold staircase surrounded by dancers, Gaga sang “Mon Truc en Plume” (“My Thing With Feathers”), a French song by renowned artist and dancer, the late Zizi Jeanmaire. This won’t be the last you see and hear from Lady Gaga in 2024, as the Academy Award winner is set to star as Harley Quinn opposite Joaquin Phoenix in the titular role in Joker: Folie à Deux. She also recently confirmed she’s begun work on a seventh studio album.

Ahead of Team USA forward Sophia Smith‘s Olympics debut, Gatorade confirmed she is joining their roster that also includes fellow US Soccer stars Mallory Swanson and Christian Pulisic. In a statement, Smith said being a part of Team Gatorade is a “full-circle moment” for her. Gatorade Head of Sports Marketing Jeff Kearney said that Smith “is the exact type of athlete we look to bring into the Gatorade Family – a standout with a passion for growing the game and the ambition to be the best in her sport.” Earlier this year, Smith agreed to an extension with the Portland Thorns that officially makes her the highest-paid player in the NWSL.

Nike and Centre Pompidou are teaming up in Paris for what they call “a celebration of sport and culture that’s steeped in a shared history of innovation.” At the historic venue, The Swoosh will unveil its “Art of Victory” exhibition, transforming the Centre Pompidou into an area that highlights multiple stories of sport in one of the City of Light’s signature outdoor sites. Coincidentally, the Centre Pompidou’s construction is what inspired the design of the Nike Air Max 1 nearly 40 years ago. The “Art of Victory” exhibition runs from July 24 to Aug. 11 at the Centre Pompidou in Paris.

Athletes from Team USA competing in the Paris Olympics have an extra incentive to return with hardware. According to Forbes, the US Olympic & Paralympic Committee will reward competitors with a $37,500 bonus if they win a gold medal. Out of the 206 nations competing in France, at least 33 will award cash prizes for medaling. Out of those 33, 15 federations confirmed to Forbes that they are compensating more than $100,000 to players who win gold. Some of those countries include Malaysia, Italy, and Kosovo.

The viewing experience for this year’s Summer Games just got a lot more interesting. If you own a Meta Quest, you can now select either a private virtual theater or a huge floating 2D screen in mixed reality to watch select Olympic events. Access this feature by downloading the Peacock app, and of course, a subscription is required to watch competitions exclusive to the streaming platform. With Meta Quest, this new feature allows interested viewers the ability to tune in from anywhere without missing a moment.

Fresh off a successful activation at Copa América, Michelob ULTRA is kicking things up a notch to commemorate the Paris Olympics. The exclusive beer sponsor of Team USA unveiled a special-edition Olympics bottle packaging featuring the team logo, an American flag, and the Olympic rings. For those in Paris, the brand will host a spin-off of Team USA’s “Order of Ikkos” tradition, connecting top athletes with real fans live, as well as virtually, at the Team USA House to celebrate their successes. Team USA athletes signed with Michelob ULTRA include Sabrina Ionescu, Rose Lavelle, and Swanson, among others.

While the United States is expected to win gold in certain Olympic events, others aren’t as certain. In an effort to improve in those areas, Team USA has used a high-performance grant system to spend roughly $230 million on various sports in which the country hasn’t been successful in years past, such as sailing and weightlifting. The investment appears to be paying off, as Team USA has topped the medal count table for the last seven Summer Olympics.

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Griffin Adams

Griffin Adams is an Editor at Boardroom. He's had previous stints with The Athletic and Catena Media, and has also seen his work appear in publications such as USA Today, Sports Illustrated, and MLB.com. A University of Utah graduate, he can be seen obnoxiously cheering on the Utes on Saturdays and is known to Trust The Process as a loyal Philadelphia 76ers fan.