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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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June 13, 2025
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Tom Brady will be forever immortalized at Gillette Stadium, as the New England Patriots confirmed they’ll unveil a statue of him ahead of their preseason game against the Washington Commanders on Aug. 8. Outside of his seven Super Bowl titles, some of TB12’s most impressive career milestones include being the NFL’s all-time postseason leaderboard for wins (35), Super Bowl appearances (10), passing yards (13,400), passing touchdowns (88), game-winning drives (14), and fourth-quarter comebacks (9).

Louis Vuitton has signed a multi-year deal with the Real Madrid soccer and basketball teams to become an official sponsor, the luxury brand announced Friday. As part of the partnership, prominent Real Madrid players, such as Kylian Mbappé and Vinícius Júnior, will join LV ambassador Jude Bellingham in wearing ensembles designed by Pharrell Williams, the creative director of menswear, for match-day travel and events.

This year’s Macy’s 4th of July Fireworks parade will feature performances by Keke Palmer, Jonas Brothers, Lenny Kravitz, Ava Max, and other veteran musicians. Airing live on NBC and Peacock, festivities will be hosted by Ariana DeBose, while the 25-minute fireworks presentation will be set to a musical score produced by Questlove and James Poyser. 

The popular NBA 2K video game franchise will continue for years to come thanks to a multi-year partnership extension between the league, Take-Two Interactive, and the NBPA. As part of the deal, the NBA and Take-Two are expanding into new areas by launching NBA Take-Two Media, which aims to bring fans together through “competitive gaming, social-first content, original programming, and live events.” 

How to Train Your Dragon earned $8.6 million in Thursday previews, and when you add in Universal‘s early access screenings on Wednesday, that amount jumps to $11.1 million. Projections show the live-action remake could debut at No. 1 at the box office with an estimated $70 million to $80 million domestically. Meanwhile, A24 rom-com Materialists picked up $1.5 million, but is on track to pocket more than $8 million over the weekend.

Friday night regular season WNBA games will continue to air on ION thanks to a new multi-year extension with Scripps. Terms of the new deal were not revealed, but the original three-year agreement between both sides had been valued at $13 million annually.

Darren Aronofsky, the man behind The Whale, Requiem for a Dream, and Black Swan, is reportedly in talks to team up with A24 again to direct Dwayne “The Rock” Johnson in an upcoming feature, Breakthrough. This would be The Rock’s second movie with A24, with his first — The Smashing Machine — set to release in October. 

Designer Brandon Blackwood is reimagining the American Airlines amenity kits on select flights through September. Offerings include an updated iteration of Blackwood’s popular “Portmore” backpack for Flagship First and Flagship Suite Preferred fliers, as well as numerous colored packages for the varying premium customer cabin levels.

NHL clubs produced a record $1.53 billion in sponsorship revenue this last season, a 9% rise from last season and a nearly 20% jump from 2022-23, per a SponsorUnited report. Each team boasts an average of roughly 91 sponsorships, rising 7% since two seasons ago. Agreements include board signage along the ice, naming rights for premium hospitality areas, and Zamboni branding.

Reese Witherspoon’s production company, Hello Sunshine, alongside Ross Greenburg Productions and Range Sports, is developing a docuseries on Team USA rugby star Ilona Maher. Maher has also signed on to produce the project that will chronicle her talents on the field, off-competition responsibilities, and adapting to international fame.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.