Shohei Ohtani Tops MLB Player Earnings with Record $125M in Endorsements
Shohei Ohtani once again leads MLBโs highest-paid players, projected to earn $127 million in 2026. The Los Angeles Dodgers star will make just $2 million in salary due to the deferred structure of his contract, but a record $125 million in endorsements โ the largest single-year sponsorship haul in sports history โ pushes him to the top of the list. Cody Bellinger ($57.5M), Kyle Tucker ($56.5M), Juan Soto ($53.9M), and Aaron Judge ($49M) round out the top five.
Jay-Z to Reunite with The Roots for Picnic Performance
Jay-Z will return to the stage for his first live performance in nearly a year, headlining the May 30 date of the Roots Picnic alongside The Roots at Philadelphiaโs Belmont Plateau. The appearance marks his first performance with the group in more than a decade and follows his last live outing in June 2025, when he joined Beyoncรฉ during the final international stop of her Cowboy Carter Tour in Paris.
LeBron James Stars in Launch of Nike x Beats Powerbeats Pro 2
LeBron James fronts the campaign for a new collaboration between Beats by Dre and Nike. The companies unveiled the Nike x Powerbeats Pro 2 on Tuesday, marking the first time Beats has released a co-branded product with another company and the first earbuds to feature Nikeโs Swoosh alongside the Beats logo. The workout-focused earbuds include noise cancellation, heart-rate monitoring compatibility, and up to 45 hours of battery life.
CBS, Warner Bros. Pay $1B for March Madness Rights
The NCAA will hit a major financial milestone this year as the NCAA men’s basketball tournament surpasses $1 billion in annual TV rights, with partners CBS and Warner Bros. paying roughly $1.02 billion under their deal that runs through 2032 (they paid a combined $995 million last year). The event drives the bulk of the NCAAโs annual revenue, while the womenโs tourney is also rapidly growing, anchored by a new $920 million media deal with ESPN.
Amazon Adds Even Faster Delivery Options in Select Markets
Amazon is rolling out three-hour shipping in roughly 2,000 U.S. cities and one-hour delivery in hundreds of markets. More than 90,000 products are eligible for the ultrafast service. The move builds on the companyโs long-running logistics strategy that began with two-day shipping for Amazon Prime in 2005, as Amazon continues to invest in faster fulfillment to meet growing consumer demand for near-instant delivery.
Nvidia CEO Predicts $1T in Sales from Next-Gen Chips
Nvidia CEO Jensen Huang predicts its next-generation chips could drive $1 trillion in cumulative sales through 2027. The forecast is fueled by orders for Nvidiaโs Blackwell and Rubin processors as data center spending surges. Huang also unveiled new chips, deeper expansion into CPU, and AI hardware designed to power everything from data centers to emerging computing environments.
Basketball Africa League Taps Puma as Official Outfitter
The Basketball Africa League has signed a multi-year deal with Puma, naming the sportswear company the leagueโs official outfitter beginning with the 2026 season. Puma will supply team uniforms, warmups, referee apparel, and fan merchandise, which will be sold at arenas and online. The BALโs sixth season tips off March 27 in Pretoria, South Africa, continuing the NBA-backed leagueโs push to expand its ecosystem across Africa.
WBD CEO Poised for Mega-Payout from Paramount Merger
Warner Bros. CEO David Zaslav could walk away with up to $887 million after WBD is officially acquired by Paramount Skydance in a $110 billion deal. His payout includes $34.2 million in cash severance, $115.8 million in vested equity, and $517.2 million in unvested stock awards triggered by the sale, making it one of the largest CEO windfalls tied to a media merger in recent years.
Olivia Dean, Charli xcx, Tate McRae Lead Lollapalooza Lineup
Olivia Dean, Charli xcx, and Tate McRae are set to headline Lollapalooza 2026, joined by Smashing Pumpkins, Jennie, and The xx. The Chicago festivalโs lineup also features performances by Lil Uzi Vert, Sombr, Zara Larsson, Clipse, Leon Thomas, and more. The festivities run from July 30 to Aug. 2, with general admission starting at $399 and VIP packages ranging up to $29,000.
NBA Brings Back Sprite to Replace Starry
Sprite has reclaimed its spot in the NBA, again becoming the leagueโs official soft drink, replacing PepsiCoโs Starry. The move marks a return for Coca-Cola, which previously held NBA beverage rights from 1986 to 2015. Spriteโs new multi-year partnership kicks off this season, fully launching in 2026โ27, building on its continued basketball presence as a partner of 17 NBA teams and sponsor of Unrivaled.
Chiney Ogwumike Launches New Basketball Show on ESPN
ESPN and Chiney Ogwumike are teaming up for Chiney Today, a twice-weekly show exploring menโs and womenโs basketball, from the WNBA and NBA to college hoops. The WNBA All-Star and ESPN broadcaster will bring her on-court experience and media expertise to deliver analysis, interviews, and commentary. Episodes will stream on YouTube, Apple Podcasts, Spotify, and all major digital platforms.
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