About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Gen Z’s Favorite Brands: Nike, TikTok, Chick-fil-A & More

Last Updated: October 15, 2023
What are American teenagers’ top picks in apparel, gadgets, food, and beyond? We’ve got your rundown on Gen Z trends across a ton of industries and brand categories.

What are the young folk into? I’m asking because I don’t know. I really don’t. Do they watch things? Do they eat stuff, or do they respire through photosynthesis? Have they invented a dance-based meta-language that will one day replace our own? Seriously, I need a hand here.

So, you can imagine the intense, quasi-seismic sigh of relief that bellowed forth from the depths of my third chakra — that’s a thing, right? — when I learned that there is indeed a cornucopia of market research we can call upon to understand how Gen Z teenagers spend their money, as well as the brands across industries like fashion, apparel, accessories, beauty, and media that most frequently win their favor.

Are you ready to take the plunge? Whether you feel kinship with teen America or shudder at the very mention of “rizz,” prepare to feel all sorts of ways.

Based on survey data published by investment bank Piper Sandler, using over 9,000 responses from teenagers in 49 US states, here’s the latest on Gen Z trends shaping consumer habits in 2023.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Gen Z Trends: Favorite Brands

Data via Piper Sandler’s 46th Semi-Annual “Taking Stock With Teens” Survey for Fall 2023.

SmartphoneApple iPhone (87%)N/A
FootwearNike (61%)Converse (9%)
ClothingNike (35%)lululemon (6%)
Social media appTikTok (38%)Snapchat (28%)
Streaming platformNetflix (29.1%)YouTube (28.7%)
Shopping siteAmazon (55%)SHEIN (12%)
Money transfer appCash App (50%)Venmo (36%)
HandbagCoach (19%)Louis Vuitton (11%)
RestaurantChick-fil-A (16%)Starbucks (13%)
SnackGoldfish (13%)
Lays (13%)
Cheez-It (9%)
Energy DrinkMonster (28%)Red Bull (23%)
SkincareCeraVe (37%)The Ordinary (9%)
HaircareOlaplex (8%)SheaMoisture (6%)
Beauty retailerSephora (37%)Ulta (32%)
Cosmeticse.l.f. (29%)Rare Beauty (13%)

More Gen Z Consumer Takeaways

  • Upper-income males contributed to the largest year-over-year increase in teenagers’ spending at 11%.
  • Spending by female teenagers was down 8% over the same period, though spending on accessories increased by 8%.
  • Upper-income male teens reported spending 25% of their money on food.
  • Clothing accounted for 28% of female teen spending, the largest individual share by category. That number is down from 30% one year ago.
  • Video games make up 11% of male teen spending, down slightly from 12% one year ago, with 33% reporting that they plan to purchase a current-generation video game console (PlayStation 5, Xbox X/S, etc.) within the next two years.
  • Beauty-related spending checks in at $324 per year on average, with cosmetics experiencing a 33% year-over-year increase to $127 per year.
  • While teens prefer Cash App for peer-to-peer money transfers, Apple Pay (42%) outpaces Cash App (27%) for retail payments.
  • Teens’ use of VR devices fell from about 14% to about 10% in Spring 2023, but ownership of VR devices increased from 29% to 31% among teens over the same period.

Read More:

Sports December 4, 2023

Jordan Love Has Reached the Front of the Line

With Jordan Love thriving, it seems like the Green Bay Packers yet again nailed their quarterback succession plan. The Green Bay Packers‘ grand quarterback succession plan is not only going to script for president…

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.