About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Villanova’s Cam Whitmore Signs with Lemon Perfect as Brand Ambassador

Last Updated: July 1, 2023
Whitmore came across Lemon Perfect as a healthier alternative to lemonade, his favorite childhood drink.

Cam Whitmore has only played 15 career games, but it’s clear that the Villanova freshman will be one of the rare one-and-dones to come through the Wildcats’ program. As the most athletic player on the Villanova roster, the runaway favorite for Big East Freshman of the Year checks all the boxes of a college basketball star on the court.

Off the court, Whitmore has NIL deals with Beats by Dre, Shop GLD, and as of Friday, Lemon Perfect. The company announced that it has signed the Wildcat phenom to a deal that makes him a brand ambassador — a role that seems to fit him perfectly.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

The deal came about after Whitmore tried the zero-sugar water himself and reached out to the company. For Whitmore, it serves as a nutritional improvement over his previous go-to.

Photo via WME

“Lemonade has always been my go-to drink, and anybody that knows me, knows that especially when I was younger, it was my favorite drink,” Whitmore said.

The story goes that through high school and even into his short college career, his trainers had begged him to find a healthier alternative. The problem was that Whitmore hadn’t been able to find something that delivered that same satisfying taste without the sugar. Until Lemon Perfect.

“As I have continued to grow as an athlete, I’ve become more conscious of how important it is to give your body the right fuel, and that’s what makes Lemon Perfect so perfect,” he said. “Lemon Perfect gives me the best of both worlds — it gives me that taste I love, without all the sugar, and it allows me to perform at my best.”

Whitmore joins the Ohio State football duo of CJ Stroud and Luke Wypler as a Lemon Perfect ambassador. Both are expected to be NFL Draft selections this spring, with Stroud as a potential top-five pick.

The Villanova frosh probably won’t be far behind them as he eyes a turn to the pros with top-10 NBA Draft potential. Could zero-sugar hydration be what puts him over the top? Time will tell.

Read More:

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Russell Steinberg
Russell Steinberg
Russell Steinberg is an editor and writer at Boardroom. He came to the brand in 2021 with a decade of experience in sports journalism, primarily covering college basketball at SB Nation as a writer, reporter, and blog manager. In a previous life, he worked as a social media strategist and copywriter, handling accounts ranging from sports retail to luxury hotels and financial technology. Though he has mastered the subtweet, he kindly requests you @ him next time.