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BTS Members Ink Deals with Luxury Fashion Brands

Though BTS, as a group, is collectively on a break, two of its members — Jimin and Suga — are forging their own individual paths in the fashion industry through Dior and Valentino.

Two members of the South Korean music group BTS are the newest faces of luxury fashion houses. Jimin and Suga each signed a brand ambassador deal with Dior and Valentino, respectively.

According to WWD, Valentino creative director Pierpaolo Piccioli called Suga artist “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”

Reciprocating the excitement, Suga (real name Min Yoon-gi) praised Piccioli and Valentino for being “supportive of diversity which is something that I also believe in.” Suga will model pieces from the French brand’s Essentials collection, which highlights menswear closet must-haves.

As for Jimin (real name Park Ji-min), the 27-year-old is going back to familiar roots with regard to his ambassadorship with Dior. WWD also notes menswear designer Kim Jones was the mastermind behind stage ensembles for BTS’s Love Yourself: Speak Yourself world tour in 2019. Dior announced the news via its social channels on Monday.

Accompanying the announcement were images showing the entertainer in a number of styles from Dior’s Summer 2023 campaign. In its announcement, the French fashion house said Jimin, “exemplifies the timeless spirit and singularity of Dior.”

Though a luxury goods company since 1946, it was only last year that Dior expanded and hosted its first fashion show in South Korea. The womenswear Fall 2022 collection premiered in Seoul with famous South Korean media personalities in the audience. Fellow K-pop artist and Dior celebrity ambassador, Blackpink singer Jisoo, was there alongside figure skater Kim Yuna and Korean American rapper Jay Park.

Dior’s latest menswear collection will debut on Friday during Paris Fashion Week.

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About The Author
Vinciane Ngomsi
Vinciane Ngomsi
Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today and, most recently, Yahoo. She received a bachelor's degree in Political Science from Truman State University and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.