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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Alejandro Bedoya: A Captain’s Calling

Last Updated: July 1, 2023
The Philadelphia Union captain channels his signature determination to build his portfolio beyond the pitch. He takes Boardroom behind the scenes as he builds towards the next chapter.

Alejandro Bedoya has his sights focused beyond the pitch. The Philadelphia Union captain and former US Men’s National Team midfielder is acutely aware that he won’t be able to play the sport he loves forever. In preparation for the next chapter, he’s begun to channel his passions into projects.

“It starts with financial literacy. I think that guys are often clueless about what they want to do,” he told Boardroom in the most recent episode of “Beyond the Pitch.”

From his investment in the emerging Padel Haus franchise to his ICNCLST creative agency, Bedoya has invested the same grit that makes him a valuable contributor on the field into his passions beyond it. However, he’s also utilized his platform to advocate for the issues that matter to him the most. He partnered with Everytown for Gun Safety to end gun violence in Philadelphia. His work with the outfit led him to receive the 2022 MLS WORKS Humanitarian of the Year.

“The parallels between business and soccer, I think they’re very similar. They’re very goal-oriented, right? My approach is the same with certain business ventures, to be goal-oriented. When I get involved and have investment and skin in the game, I’m going want to be involved because I’m going to want to be sure that it works out — not just for myself, but for everybody involved, too.”

Fans can watch episodes of “Beyond the Pitch” for FREE on Apple TV’s MLS Season Pass by clicking here.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.