About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Breaking Down Tiger Woods’ Unprecedented Run with Nike

Last Updated: April 17, 2024
The 27-year run between Woods and Nike recently came to a close, and to be honest, there may never be another partnership like it ever again.
@boardroom Tiger Woods to Taylor Made? #tigerwoods #nike #golftok #golftiktok #taylormade ♬ original sound – Boardroom

It was a much different time when Tiger Woods and Nike agreed to a partnership in August 1996.

Bill Clinton was re-elected as President. Atlanta hosted the Olympics. And gas prices hovered damn near $1/gallon.

It’s been a long time, and after 27 years together, Woods and Nike parted ways earlier this week. From the viral commercials to the must-have apparel to the iconic moments on the course, the legendary golfer simultaneously built his own brand and Nike’s in a multiple-decades-long deal that proved to be beneficial for all parties.

We all know how successful Tiger has been on the links. He’s arguably the GOAT golfer — maybe not even arguably — as he’s tied for the top spot in PGA Tour history with 82 Tour wins. Among those are five Masters titles, four PGA Championships, and three more at the US Open and The Open each.

Nike has seen just as much success since partnering up with Tiger, having increased its revenue nearly 10x. While Woods wasn’t alone in helping get The Swoosh to this point, he carried the team regarding the company’s efforts in golf. And he was rewarded for that, bringing in roughly $660 million through his multiple Nike contracts over the years. For comparison, Woods has made $120,954,766 in career earnings (official tournaments) in his playing career.

On the heels of this huge partnership coming to an end, Boardroom’s Gabe Oshin breaks down why Woods made this decision now and how we may never see an athlete-brand relationship like the one Tiger and Nike had ever again.

Read More:

Boardroom Staff