About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

The ETCs: Dawn Staley and the Superstar Formula

Legendary University of South Carolina coach Dawn Staley sat down for a special episode of “The ETCs” where she breaks down the common variables of a hoops superstar, the future of college basketball, and more.

Click here to listen to the full episode.

As the 2023-24 women’s NCAA basketball season tips off, Dawn Staley and the University of South Carolina are looking to rebuild a dynasty. Having graduated her full team of starters, Staley will work with a new crop of talent as they look to reclaim their spot atop the NCAA mountain.

Earlier this fall, Staley sat down with Eddie Gonzalez and The ETCs at the Nike World Basketball Festival. The two-time national championship-winning coach discusses how her program has become known for its production of superstars in players like A’ja Wilson and Aliyah Boston. She breaks down the competitive landscape of vying for recruits in a world with NIL. Additionally, she forecasts Boston’s WNBA future, placing her bets as her emergence of one of the most important players in the game.

Additionally, Staley unpacks some of the bigger issues surrounding the women’s game and how the recent evolution of big-name talent has built it as a big business. She discusses what’s next for network rights around college hoops and the WNBA. And, lastly, Staley makes her case for her signature shoe as the greatest of all time at Nike.

Read More:

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.