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The Sports Power Brunch: Nicole Lynn, Nikki Fargas Among 2024 Honorees

For the fifth straight year, the leading women in sports will come together at the Sports Power Brunch ahead of the Super Bowl. Here are this year’s honorees.

In the days leading up to the Super Bowl, you can expect dozens of events to light up the Las Vegas area. But there is one in particular that brings together some of the most powerful women in sports: the Sports Power Brunch. The brainchild of PR professional LaTonya Story, next year’s festivities in Vegas mark the fifth annual event, held just before The Big Game.

The 2023 brunch recognized Boardroom/35V’s own Sarah Flynn, WNBA MVP A’ja Wilson, former Diamondbacks Executive Vice President & Chief Legal Officer Nona Lee, among others. Next year’s four honorees are:

  • Stacey Allaster, Chief Executive, Professional Tennis, USTA & US Open Tournament Director as the Trailblazer Award honoree
  • Sandra Douglass Morgan, President, Las Vegas Raiders as the Leadership Award honoree
  • Nicole Lynn, Agent & President of Football, KLUTCH Sports Group as the Dealmaker Award honoree
  • Nikki Fargas, President, Las Vegas Aces with the Impact Award
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“When I embarked on the journey to create this event five years ago, my goal was not only to celebrate the women in sports whom I admired, but also to empower them,” Story said in a statement. “To see how impactful this event has become in such a short time span is a testament to how community supports ideas and dreams. The Sports Power Brunch is the ultimate sports celebration of the most dynamic women in sports.”

Story is the CEO and Founder of LPS Consulting PR, and The Hollywood Reporter has dubbed her Sports Power Brunches one of the best events to attend during Super Bowl week.

As for the honorees, Lynn has been a part of KLTUCH Sports Group since 2021, helping negotiate Philadelphia Eagles QB Jalen Hurts‘ lucrative contract extension last year, which at one point made him the highest-paid player in the league.

“I’m honored to be recognized amongst an incredible group of women who are all doing groundbreaking work throughout the sports industry,” Lynn told Boardroom. “Women are responsible for a lot of the success in this business, and the Sports Power Brunch has done an amazing job celebrating their work and telling their stories.”

A Canada native, Stacey Allaster served as President of the Women’s Tennis Association between January 2006 and July 2009, then Chairman and CEO from July 2009 until October 2015. Prior to joining the Raiders in July 2022, Sandra Douglass Morgan served on the Nevada State Athletic Commission and was the chairwoman of the Nevada Gaming Control Board. A two-time WNBA champion with the Aces, Nikki Fargas also won an NCAA title with Tennessee in 1991.

TNT Sports and Amazon’s Thursday Night Football talent Taylor Rooks will serve as emcee for the second consecutive year. ESPN analyst LaChina Robinson will moderate a one-on-one conversation with Lynn to hear how she has navigated her history-making career in sports and share her “best-ever” moments courtesy of the event’s presenting sponsor, Coca-Cola® Zero Sugar.

Guests can also look forward to panel discussions, including one centered on women in sports law and another about the intersectionality of sports and law. Moderators for those include Teri Smith (Chief Operating Officer, NFLPA) and Cristina Ackas (Vice President of Inclusion, Equity, and Belonging, DraftKings).

The 2024 Sports Power Brunch will take place on Wednesday, Feb. 7, at ARIA Resort & Casino in Las Vegas.

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About The Author
Vinciane Ngomsi
Vinciane Ngomsi
Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.