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Shaun White is Ready to Soar into the Metaverse

The three-time Olympic gold medalist finished his iconic snowboarding career earlier this month at the 2022 Winter Games in Beijing.

Shaun White is sticking the landing when it comes to his post-athletic life.

Days after dropping into the halfpipe for the last time competitively at the 2022 Beijing Winter Olympics on Feb. 10, White stopped by Jimmy Kimmel Live. The 35-year-old shared that his girlfriend, actress Nina Dobrev, had instructed him, “If you’re retiring, you gotta make [a] list of things you want to do.”

We can’t totally confirm that Web3 is written on White’s list, but according to trademark attorney Josh Gerben of Gerben Intellectual Property, the all-time great snowboarder known as the Flying Tomato is ready to soar into the metaverse.

On Valentine’s Day, White filed for the trademark “WHITESPACE” and identified plans to sell “virtual goods” from his active lifestyle brand by the same name, which he launched in January.

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  • Description: The federal filing relays the mark statement “consists of standard characters, without claim to any particular font style, size, or color.”
  • What it’s for: “Downloadable virtual goods for use in interactive computerized artificial environments, namely goggles for sports, snow goggles, fanny packs, backpacks, luggage, shirts, t-shirts, sweatshirts, hats, gloves, snowboard gloves, jackets, snowboard jackets, pants, snowboard trousers, beanies, socks, anoraks, pullovers,” as well as tangible lifestyle and snowboard clothing. The filing specifies “Recorded virtual goods for use in interactive computerized artificial environments” and “Online non-downloadable virtual goods for use in interactive computerized artificial environments.”

White arrived in Beijing for his fifth and final Olympics toting a Louis Vuitton luggage set customized for him by the late Virgil Abloh:

Inside the LV set was the WHITESPACE snowboard that the three-time gold medalist used for his final ride — the men’s snowboard halfpipe final, where he placed fourth:

Metaverse aside for a moment, WHITESPACE has a line of snowboards available for pre-order here.


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