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The Ryan Reynolds Portfolio: Wrexham, Mint Mobile, Maximum Effort & More

Last Updated: June 27, 2023
Deadpool can’t seem to miss the target — Boardroom takes a closer look at the biggest companies and investments in Ryan Reynolds’ ledger.

If Vancouver, British Columbia’s own Ryan Reynolds had only ever appeared in The Croods, Detective Pikachu, Free Guy, Deadpool, and Deadpool 2 his films would still boast an all-time box office gross of quite nearly $3 billion. Since most of his appearances over the last 20 years have been as a lead actor, that amounts to no small amount of take-home pay over the course of his career to date — to say nothing of his ever-expanding contributions as a producer through his own company, Maximum Effort.

But of course, when Reynolds isn’t not teleporting right through the fourth wall decked out in Wade Wilson’s jumpsuit, he has found himself increasingly making headlines as an investor and mogul.

And though it may be his most endeavor outside Hollywood, the rundown of Ryan Reynolds’ business ventures (and the massive dollar figures that accompany them) goes far beyond Wrexham AFC. We’re talking fintech, alcoholic beverages, auto racing, and beyond, folks.

Let’s take a closer look.

The Ryan Reynolds Companies, Businesses & Investments Overview

NOTE: This list is Boardroom’s curation of the most important Ryan Reynolds businesses and ventures and is not to be considered exhaustive.

Wrexham AFC

  • Type: Professional soccer club
  • Role: Co-owner and Chairman
  • Purchased: 2020 (with Rob McElhenney via RR McReynolds Company LLC)
  • Purchase price: £2,000,000 (about $2,500,000)
  • Fun fact: Though the city of Wrexham is situated in northeast Wales, they have played in the English football system since 1921.

Mint Mobile

  • Type: Wireless network provider
  • Role: Spokesperson; former co-owner before sale to T-Mobile (reported 20-25% equity stake)
  • Invested: 2019
  • Sale price: $1,300,000
  • Fun fact: Reynolds reportedly made upwards of $300 million when T-Mobile acquired the company in 2023.

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Maximum Effort

  • Type: Production company
  • Role: Co-founder
  • Founded: 2018
  • Fun fact: Maximum Effort’s key film and TV productions include the Deadpool film series, Free Guy, The Adam Project, and Welcome to Wrexham.


  • Type: Streaming platform
  • Role: Investor
  • Invested: 2022
  • Fun Fact: Through Maximum Effort, Reynolds helped launch a dedicated channel on Fubo called the Maximum Effort Network. In 2023, the channel expanded into Welsh-language programming with “Welsh Wednesdays” in cooperation with Wales-based public TV station S4C.

Aviation American Gin

  • Type: Beverage distiller
  • Role: Investor; former co-owner
  • Invested: 2018
  • Sale price: Up to $610,000,000
  • Fun fact: Reynolds helped spearhead Aviation’s brand development through Maximum Effort Marketing, a division of his production company he later sold to performance marketing company MNTN


  • Type: Investment management platform
  • Role: Investor
  • Invested: 2018
  • Estimated valuation: $2,000,000,000 as of summer 2022
  • Fun fact: The Toronto-based online financial services firm advertises itself as “Canada’s only commission-free trading platform.”

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About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.