Ryan Reynolds is among the investors that bought 24% of F1’s Alpine at a $900 million valuation.
Reynolds’ Maximum Effort Investments is part of an investor group that bought a 24% stake in Alpine Racing at a $900 million valuation, the team announced Monday. Otro Capital and RedBird Capital Partners led the €200 million investment that also included Michael B. Jordan and Reynolds’ Wrexham business partner Rob McElhenney.
“This association is an important step to enhance our performance at all levels,” Alpine CEO Laurent Rossi said. “The incremental revenue generated will in turn be reinvested in the team, in order to further accelerate our Mountain Climber plan, aimed at catching up with top teams in terms of state-of-the-art facilities and equipment.”
RedBird has a slew of sports holdings, namely AC Milan, Fenway Sports Group, On Location, and the XFL. Presumably, that will help Alpine in sponsorship, hospitality, commercial business, ticketing, and merchandising. Reynolds’ Maximum Effort will help the team in media and marketing after helping transform Wrexham from a no-name fifth-division football club into a global brand. This news comes less than two weeks after Reynolds’ quest to buy the Ottawa Senators officially failed with the team sold to a group led by billionaire Michael Andlauer.
This key investment from some of the biggest players in global sports will significantly boost the team’s efforts off the track. On the track, Alpine, led by drivers Esteban Ocon and Pierre Gasly, are currently fifth in the F1 constructors standings.
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