About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Rihanna Rounds out Halftime Bump with Oscars Performance

Last Updated: July 1, 2023
The multi-hyphenate mogul will sing “Lift Me Up” from the Black Panther: Wakanda Forever soundtrack.

Rihanna is back.

As the Navy knows all too well, the 35-year-old took an extended break from music. However, as she steps back into the scene, she’s leaping onto some of music’s biggest stages.

Following her Super Bowl LVII performance, Rihanna is set to take the stage at this year’s 95th annual Academy Awards in Los Angeles. There, she will perform her most recent song “Lift Me Up” from the Black Panther: Wakanda Forever soundtrack. Rihanna will become only the third artist in history to perform at both the Oscars and the Super Bowl in the same year, joining Phil Collins (2000) and Lady Gaga (2017).

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Rih’s performance at the Super Bowl made a massive impact. In fact, the 13-minute pop parade brought in more viewers than the game itself. According to Fox PR, the game brought in 113 million viewers, while the halftime portion of the program peaked at 118.7 million viewers.

However, the success of the performance endured far beyond the final note. Spotify streams of Rihanna’s extensive catalog jumped 640% in the days that followed. Her songs were streamed more than 166 million times, with 11 songs popping up on the Spotify Global 200 enduring nearly 2 weeks later:

  • We Found Love (62)
  • Love on the Brain (70)
  • Lift Me Up (74)
  • Diamonds (77)
  • Stay(95)
  • Only Girl (In the World)
  • Bitch Better Have My Money (122)
  • Needed Me (162)
  • Where Have You Been (165)
  • S&M (186)
  • Don’t Stop the Music (187)

Not one to miss a marketable moment, Rihanna refreshed mid-set with Fenty powder. The Barbadian superstar opted out of the $7 million ad space and into a viral moment for her beauty brand, which yielded over $5 million in media impact value according to Launchmetrics.

Now, Rihanna will make her way to LA for Hollywood’s biggest nightthe Oscars. She will hit the stage in support of her first musical release in six years, and was co-written by Tems, Ryan Coogler, and Ludwig Goransson. The track is nominated in the Best Original Song category, alongside Lady Gaga’s “Hold My Hand” from Top Gun: Maverick, Sophia Caron’s “Applause” from Tell It Like a Woman, Rahul Sipligunj, Kaala Bhairava & M.M. Keeravani’s “Naatu Naatu” from RRR, and Son Lux Featuring Mitski & David Byrne’s “This is a Life” from the A24 breakout film Everything Everywhere All at Once).

The 95th Annual Academy Awards take place on March 12 at 8 pm EST.

Read More:

Sports December 5, 2023

Anthony Edwards: The New Blueprint

In the era of the entrepreneurial athlete, Ant-Man is standing on business by doubling down on his game. Will it all culminate in building an empire with Adidas?…

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.