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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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Deals & Investments February 7, 2023
Shlomo Sprung
Shlomo Sprung

NBA & Oreo: A Dynamic, Dunkable Duo

Last Updated: July 1, 2023
The NBA and OreoID will allow fans to purchase boxes of Oreo cookies featuring the logos and colors for all 30 teams.

Is it possible to design an Oreo cookie that’s too perfect to dunk?

Scholars have debated the question for millennia, and now you have a chance to find out. Using OreoID, fans can customize their Oreos to represent any of the 30 NBA franchises, the NBA and Oreo parent company Mondelez have announced.

Just like how NikeID allows sneakerheads around the world to customize their kicks, OreoID is letting everyone with a sweet tooth choose their own cookies and flavors to build the perfect dunkable snack to send to family or friends. Or, simply to admire as it perfectly shows off your fandom — both for your favorite team and your favorite cookie.

The two sides first announced a four-year partnership in 2021 that also made Chips Ahoy!, Nutter Butter, Ritz Crackers, Trident, and Sour Patch Kids an official partner of the NBA, WNBA, G-League, NBA 2K, the NBA 2K League and USA Basketball.

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Customization options include team logos, colors, and celebratory sprinkle designs, with a special All-Star themed cookie to celebrate the league’s most star-studded weekend going down later this month in Salt Lake City.

In 2021, Mondelez unveiled NBA Dynasty Oreo cookies, which put the logos of iconic championship winners like the Boston Celtics, Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Golden State Warriors, and Miami Heat on the cookies themselves. Now fans can purchase packs of 12 custom OreoID style cookies featuring their favorite team or a limited-edition All-Star gift box for $39.95 plus delivery.

Not a bad deal for milk’s favorite cookie.

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Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.

NBASponsorshipsNBA All-Star WeekendOreoMondelez
About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.