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Most Popular Soccer Jerseys 2023: The Best-Sellers on the Global Stage

Soccer jerseys — or football, depending on your location — are more than just an article of clothing. They’re symbolic of one’s love for their team, an indication of fashion trends, and a vehicle for finding fellow supporters in the wild.

Ahead of every season, the anticipation of seeing the home, away, and third kit drop is comparable to any transfer news that strengthens a club’s roster. Everything from collar design to colorway combinations help build a collection, year after year, that’s emblematic of the team’s culture and history. Not to mention, any championship-winning year automatically increases the kit’s value.

That being said, Dr. Peter Rohlmann of PR Marketing put together the numbers for the top-selling jerseys of the 2022-23 season by club. A significant through-line in the data is that despite Lionel Messi‘s influence stateside and the influx of athletes who took their talents to the Middle East, European clubs still reign supreme when it comes to where fans spend their money. Despite winning the Treble this year, Manchester City entered the list in sixth place with nearly 1.3 million units sold. Although another season passed sans lifting a major trophy, cross-town rivals Manchester United sit in second place with 1.7 million kits sold. Topping the list are both their rivals, Premier League club Liverpool.

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Also, note the kit providers. Four of the eight listed below — Arsenal, Bayern Munich, United, and Real Madrid — use Adidas as their manufacturer. City uses Puma, while Nike produces Liverpool, Paris Saint-Germain, and Barcelona‘s shirts.

In July, United renewed its kit contract with Adidas for a record-breaking £900 million ($1.15 billion), set to expire in 2035. Adidas supplied United’s uniform from 1980-1992 and the partnership started again at the beginning of the 2015-16 season.

Ahead is the full list, obtained by World Soccer Talk.

TeamUnits Sold
Liverpool1,800,000
Manchester United1,750,000
Real Madrid1,700,000
Barcelona1,600,000
Bayern Munich1,350,000
Manchester City1,290,000
PSG1,100,000
Arsenal850,000

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