Headline To Go
Tech Talk
Talks
Sneaker Game
Inside the Boardroom
Aux Money
Cover Story

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
September 1, 2021
Shlomo Sprung
Shlomo Sprung

Michael B. Jordan HBCU Hoops Event Partners With Turner Sports, Invesco

Michael B Jordan at 2017 NBA All-Star Weekend in New Orleans (Ronald Martinez/Getty Images)
Last Updated: October 17, 2022
The actor’s Invesco QQQ Legacy Classic tips off at the Prudential Center in Newark, New Jersey on Dec. 18.

Actor Michael B. Jordan is partnering with Turner Sports, Invesco, WME Sports, Harris Blitzer Sports & Entertainment, and Scout Sports & Entertainment as the presenting sponsor of a college basketball doubleheader featuring four historically black colleges and universities in New Jersey on Dec. 18.

The Invesco QQQ Legacy Classic, previously announced as the Hoop Dreams Classic, will pit Hampton against North Carolina Central and Howard against North Carolina A&T at Newark’s Prudential Center.

The games will be televised nationally on TNT.

“I am thrilled to finally announce the four HBCUs that will be competing in the inaugural Legacy Classic,” Jordan, the event’s creator, said in an official release. “Invesco QQQ and Turner Sports have been amazing partners in helping bring this experience to life. I grew up watching basketball games on TNT, so I am confident they will deliver this set of games to a true  audience of basketball fans and their families in an exciting way.”

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

As part of its title sponsorship of the event, Invesco QQQ will launch its multi-year partnership by bringing financial education programming to participating players and schools. The Legacy Classic will also feature an immersive cultural experience highlighting additional elements of HBCU life and culture, including a band showcase, a live musical performance, and college and career opportunities.

“We are proud to be the founding sponsor of the Invesco QQQ Legacy Classic as a way to celebrate HBCU life and culture,” said Emily Pachuta, Invesco’s chief marketing and analytics officer for the Americas. “We look forward to  partnering with Michael B. Jordan, Turner Sports, and all of the event organizers to bring greater possibilities to  young men and women that strive to combine excellence in the classroom with excellence in sports.”

Tickets for the twin bill will be available to the general public on Thursday, Sept. 2 starting at $25.

A portion of the event’s proceeds will go towards supporting organizations focused on advancing HBCUs, as well as the local Newark community.

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.

basketballcollege sportsNCAAHBCUNIL
About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.