About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

How Much Could a Justin Jefferson Contract Extension Be Worth?

Last Updated: September 14, 2023
The Vikings’ wide receiver is only earning $3.3 million per year, but that should change soon. Boardroom projects a Justin Jefferson extension.

When the Minnesota Vikings shipped Stefon Diggs to the Buffalo Bills in 2020, they didn’t try to replace him with a splashy free agent signing — they simply chose the right guy with the 22nd overall pick in the 2020 NFL Draft.

Three years and two Pro Bowl bids later, Justin Jefferson is leading a 10-2 Vikings team at the top of the NFC North. Though the sample size is only 2.5 seasons, the 23-year-old is arguably the best wide receiver in all of football while earning only $3.3 million from his rookie deal. Wrap some context around that and you have the 67th-highest-paid receiver in the game, or No. 530 on the list of highest-paid NFL players.

This is someone who’s second in yards (1,277), second in yards/game (106.4), and third in receptions (88) with six touchdowns. All things considered, it’s almost insulting, even though his contract is based on rookie salary structure. But that won’t be the case much longer; he’s eligible for a huge extension this offseason.

How much? Let’s take a gander.

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

What is Justin Jefferson’s 2023 Market Value?

Spotrac determines its own market value estimates based on a player’s age, contract status, and statistical production. It doesn’t take into account wins, awards, injuries, or playoff performance, but it’s a useful measuring stick when comparing other players’ contracts.

In Jefferson’s case, he might become one of the richest WRs in the league by total value at 23 years old. 

Projecting the size of a Justin Jefferson contract extension

  • By Spotrac’s estimates, Jefferson’s first contract extension could be pegged at four years and $110 million. That would rank No. 3 in terms of total value.
  • His average annual salary is projected at $27,511,085, which would also rank third — one spot ahead of DeAndre Hopkins and one behind Davante Adams.

Comparable WRs by Value

PLYRLNGTHTOTALAAVAGE (SIGNED)
A.J. Brown4$100M$25M24
D.K. Metcalf3$72M$24M24
Deebo Samuel3$71.5M$23.9M26
Terry McLaurin3$68.3M$22.8M26
AVERAGE3.3$77.9M$23.99M25

Comparable WRs by Stats

PLYRREC TGTREC/GMREC YDS/GM
Brown7.84.972.0
Metcalf7.84.868.8
Samuel7.24.878.1
McLaurin8.35.167.8
Average7.84.971.7
J. Jefferson10.36.8102.9

To be clear, Jefferson is simply eligible for an extension following the 2022 season. It doesn’t necessarily mean the Vikings will fast-track the process. They could wait until his first free agency a year later, at which point the franchise tag will very much be on the table, kicking the can down the road one more year.

Will they hesitate? It wouldn’t be wise.

They should look at their own record books. No one in NFL history has ever had more receiving yards in their first three seasons than Jefferson. The 23-year-old superstar broke former Viking Randy Moss’s record of 4,163 yards against the Patriots on Thanksgiving. Moss did it in 43 starts — Jefferson did it in 42.

We rest our case.

Read More:

Anthony Puccio

Anthony Puccio is a former Staff Writer at Boardroom. Puccio has 10 years of experience in journalism and content creation, previously working for SB Nation, The Associated Press, New York Daily News, SNY, and Front Office Sports. In 2016, he received New York University's CCTOP scholarship and earned a bachelor's degree in Communications from St. John's University. He can be spotted a mile away thanks to his plaid suits and thick New York accent. Don't believe us? Check his Twitter @APooch.

About The Author
Anthony Puccio
Anthony Puccio
Anthony Puccio is a former Staff Writer at Boardroom. Puccio has 10 years of experience in journalism and content creation, previously working for SB Nation, The Associated Press, New York Daily News, SNY, and Front Office Sports. In 2016, he received New York University's CCTOP scholarship and earned a bachelor's degree in Communications from St. John's University. He can be spotted a mile away thanks to his plaid suits and thick New York accent. Don't believe us? Check his Twitter @APooch.