As he eyes the iconic calendar-year Grand Slam, Novak Djokovic shook off a slow start Monday night to take down young American Jenson Brooksby 1-6, 6-3, 6-2, 6-2. The Serbian superstar is set to square off against Italian Matteo Berrettini, who he beat to secure the Wimbledon title earlier this summer.
NFL Demands Premium on Ad Sales
Although the NFL confronted serious challenges during the 2020 season due to the impact of COVID-19, the finances of the league are booming. As a result, Sportico reports that interested advertisers will pay a premium for airtime this season, up 10%. Marquee games, such as Tom Brady’s return to New England in Week 4, will net as much as $1 million for a 30-second spot.
Caesars Becomes Latest to Make Deal with Genius Sports for NFL Data
Caesars, the US’s largest casino-entertainment company, has followed in the steps of DraftKings, striking a deal with Genius Sports. The multi-year partnership will grant Caesars access to Genius’ full suite of offerings, including real-time data, customer acquisition tools, and fan engagement solutions.
Cowboys Re-up Molson Partnership with 10-year Extension
The most valuable sporting franchise in the world, the Dallas Cowboys will announce Tuesday that they will extend their existing partnership with Molson Coors. The 10-year deal will be commemorated with the ribbon-cutting for a new 87,000-sq-ft training facility, the Miller LiteHouse.
NWHL Rebrands to Premier Hockey Federation in Advance of Seventh Season
As the NWHL gets set to face off in November, the league will rebrand as the Premier Hockey Federation. The transition comes on the heels of off-season changes to its operational and management core, including an expanded presence of private ownership. The league will also embrace a new tagline of “No Labels, No Limits,” to acknowledge the multiple gender identities of its athletes.
Autograph to Launch Exclusive Derek Jeter NFT with DraftKings as He Heads to Cooperstown
Autograph is releasing the first-ever NFTs of Derek Jeter starting today at 3 p.m. on DraftKings Marketplace. The release comes only a day before the longtime New York Yankees captain is inducted into the National Baseball Hall of Fame.
Europe Plays the Long Game, Retains Solheim Cup
In international golf action, Team Europe won their second consecutive Solheim Cup on Monday following a 15-13 win against Team USA. The biennial tournament, which pits the best professional women’s players from Europe and the US against one another, was played before a record crowd at the Inverness Golf Club in Ohio.
UConn’s Edsall Out Immediately, Def. Coordinator to Take Over
UConn football coach Randy Edsall is stepping down immediately, the school announced Monday. Edsall, who was originally expected to retire at the end of the season, was in his second stint leading the Huskies and will be replaced by defensive coordinator Lou Spanos.
USMNT Sends McKennie Home After COVID-19 Protocol Breach
The US Men’s National Team is sending midfielder Weston McKennie back to his club team, Juventus, the US Soccer Federation announced Monday. McKennie, who won’t be available to play in Wednesday’s World Cup qualifier against Honduras, was suspended for breaching the team’s COVID-19 protocols.