Beyoncé and Adidas Reportedly Part Ways
It’s the end of an era. Beyoncé and Adidas have mutually agreed to part ways, The Hollywood Reporter was first to report. The move signals the end of the second major celebrity partnership for the Three Stripes in the last few months, following the dissolution of its collaboration with Kanye West in the wake of his anti-semitic statements. The Queen Bey’s Ivy Park collection sales dropped from $91 million in 2021 to $40 million in 2022, marking an overall loss for Adidas.
Yankees Top Forbes List as MLB Team Valuations Up 12% Overall
We are just one week out from MLB opening day, and as ballparks around the country prep to welcome fans, teams are making the final adjustments for the new season. Forbes released its annual report of the highest valuations in the game and for the 25th consecutive year, the New York Yankees have taken the top spot at $7.1 billion. They are trailed by the Dodgers ($4.8B), the Red Sox ($4.5B), the Cubs ($4.1B), and the Giants ($3.7B). Overall, the report shows that league valuations are up over 12%.
Rick Ross Unveils Miami-Inspired Weed Strain
Rick Ross just announced a very special expansion of his business portfolio by launching his own weed strain called “Collins Ave” — his old neighborhood in Miami — as part of a new collaboration with cannabis brand High Tolerance. Ross told TMZ that he’s proud of the product. “This is the best flower in the world … this is why I decided to team up with High Tolerance. They have the best flower on the streets.” It’s only the most recent business endeavor for Ricky Rozay, who has had a big week after neighbors complained of his buffaloes roaming around his Arkansas neighborhood.
Read more about the green collab from Boardroom’s Kenyatta Victoria.
Tom Brady Joins Las Vegas Aces Ownership Group
Tom Brady is venturing into new territories in retirement. The seven-time Super Bowl champion announced on his social media accounts that he will become part of the Las Vegas Aces ownership group. The news was confirmed by Mark Davis. Brady’s investment prompted reactions from Aces stars Kelsey Plum, who tweeted, “WHAT ISSSSSS LIFFEEEEEEE” and A’ja Wilson who responded with a very on-brand, hilarious gif. The purchase is subject to approval from the league, which is expected.
Dreamville Steps Up With Crocs Collab
Some of the hottest acts in music are heading to Raleigh, North Carolina next week for the much-anticipated Dreamville Festival. And in addition to enjoying the Drake and J. Cole headlining slot on Saturday, fans will also be able to rep the fest on their feet. The J.Cole-backed label announced that they’re partnering with Crocs for a special festival-inspired collection. It marks the most recent fashion collab for Dreamville, which previously teamed up with Mitchell & Ness.
WNBA Stars Lisa Leslie and Chelsea Gray Team Up for Alternative NBA Broadcast
Lisa Leslie and Chelsea Gray are taking their talents to the NBA App. The two WNBA legends will host the app’s show Hooper Vision during the Bulls-Lakers matchup on March 26. They follow in the footsteps of other hoopers, including Quentin Richardson and Nate Robinson who have called games for the program in the past.
TikTok Trials Take Over Congress
TikTok CEO Shou Zi Chew appeared in front of the House Energy and Commerce Committee. The hearing lasted several hours and includedintense questioning on Thursday. Congressional members grilled the exec on the popular social media app and its potential threats to national security. Ahead of the hearings, TikTok confirmed that it has 150 million users in the United States. Elsewhere, companies that have adopted TikTok as a core part of brand-building and marketing efforts have scrambled as they imagine a world in which it’s fully banned.